Sanrio characters dress up as Myaku-Myaku for Expo 2025 collab merchandise
Sanrio has unveiled a second offering for their line of officially licensed merchandise for 2025 Osaka-Kansai Expo.
This unique collaboration celebrating the Expo features fan-favorite Sanrio characters, including Hello Kitty, Kuromi and Cinnamoroll, adorably dressed in costumes inspired by Myaku-Myaku, the Expo’s slightly odd official mascot.
Myaku-Myaku, with its unconventional design, has quickly become a recognizable symbol of Expo 2025, which is set to draw millions of visitors to Osaka.
Sanrio’s range of officially licensed collaboration goods adds a touch of cuteness to the excitement around the Expo.
Artwork created for the new range of collaboration goods has a playful theme, with the characters sailing together on a Takoyaki boat, as nod to Osaka’s famous local delicacy.
Let’s take a closer look at the newly announced products:
Top to bottom
- Mini towels (2 types) – 660 yen each
- Clear files (2 types) – 550 yen each
Top row (left to right)
- Sticker S – 550 yen
- Pin badge – 660 yen
Bottom row (left to right)
- Acrylic key holder – 880 yen
- Ballpoint pen with acrylic charm – 880 yen
Top row (left to right)
- Polyresin magnet – 1,100 yen
- Boat-shaped pouch – 1,100 yen
Bottom row
- Large souvenir bag – 1,760 yen
This second wave of Expo 2025 collab products joins the already released range of plushies, plush keychains and mascot keychains that are currently available in stores:
- EXPO 2025 Myakumyaku Cosplay Plushies – 5,280 yen each
- EXPO 2025 Myakumyaku Plush Keyholders – 3,520 yen each
- EXPO 2025 Myakumyaku 3D Mascot Keychains – 1,320 yen each
Most of the new collaboration goods will be available from Friday, June 13th, 2025, at the official Expo 2025 JR Shin-Osaka Station Shinkansen Store and PLUSTA Shin-Osaka Shinkansen Central Exit store.
Items set for a later release include the boat-shaped pouch which is scheduled to be released in July, and the polyresin magnet and extra-large souvenir bag which are scheduled to be released in early August.
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