Sanrio and tokidoki Reveal Exclusive New Tasty Takeout Collection
Image by James RichardsonSanrio and tokidoki have officially unveiled a new food-themed merchandise collection that transforms Hello Kitty and her friends into adorable takeout-inspired designs.
The new “tokidoki x Hello Kitty and Friends Tasty Takeout” collection introduces a series of collectible figures alongside bags, travel accessories, clothing and other merchandise decorated with colorful food-inspired illustrations.
Hello Kitty was introduced by Sanrio in 1974 and has since become one of Japan’s most internationally recognized characters, regularly appearing in collaborations with fashion brands, artists and collectible toy manufacturers.
Tokidoki was founded in 2005 by Italian artist Simone Legno and is known for its colorful, Japanese pop culture-inspired artwork and original characters, including the popular Unicorno figures.
The two brands have collaborated on numerous merchandise collections, bringing Hello Kitty and other Sanrio characters into tokidoki’s distinctive world through a mixture of collectible figures, fashion and accessories.
The latest collection takes inspiration from takeaway meals and popular foods, with new designs featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco, Keroppi, Tuxedo Sam and Little Twin Stars.
One of its main attractions is a new blind-box figure series featuring nine possible designs, including a harder-to-find Little Twin Stars figure, alongside a separately sold Pompompurin ramen collectible.
The food-inspired artwork also appears throughout the wider merchandise range, with several items designed to match the new figures.
Let’s take a look at the full collection!
- Tasty Takeout Blind Box Figures: $16 each
Nine possible collectible figures featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Tuxedo Sam, Keroppi, Pompompurin, Pochacco and Little Twin Stars in food-inspired designs.
Each figure stands approximately 7 cm tall, with Keroppi including a removable acrylic stand and the Little Twin Stars appearing as the secret chaser figure, with an advertised rarity of one in 48 boxes.
- Pompompurin Tonkotsu Ramen Special Edition Figure: $18
A separately sold Pompompurin figure inspired by a bowl of tonkotsu ramen, featuring a glossy porcelain-style finish and standing approximately 9 cm tall.
- Boxy Cosmetic Pouch: $34
A rectangular accessory pouch featuring the collection’s colorful artwork, with a zippered main compartment, carrying handle, internal pockets and light blue lining.
- Mini Backpack: $68
A small backpack decorated with the Tasty Takeout illustrations, featuring adjustable tokidoki-branded straps, a front zippered pocket and a matching light blue interior.
- Carry-On Tote: $68
A large travel tote with zippered compartments, a padded laptop pocket and a luggage sleeve that allows it to fit over a suitcase handle.
- Carry-On Luggage: $120
A hard-shell suitcase featuring the collection’s artwork, equipped with four double-spinner wheels, a telescoping handle and internal packing straps.
The suitcase measures approximately 54.6 × 35.6 × 22.9 cm and is designed to meet most airline carry-on size requirements.
- Carabiner Acrylic Keychain Blind Box: $6 each
Nine acrylic keychain designs featuring the collection’s Sanrio characters, each accompanied by a heart-shaped carabiner.
The keychains are sold in mystery packaging, with each character design measuring approximately 6.4 cm tall.
- Sticker Sheet: $7
A sheet containing 14 stickers in assorted sizes, featuring the colorful character illustrations created for the collaboration.
- Stainless Steel Water Bottle: $30
A 710 mL drinking bottle decorated with the Tasty Takeout artwork, featuring a dual-sip lid that allows users to drink through a built-in straw or a wider opening.
- Collector Case: $18
A compact zippered carrying case with a transparent front window for displaying small collectibles, an interior pocket and an attached swivel clip.
- Canvas Tote Bag: $16
A cotton canvas shopping bag featuring a large Hello Kitty illustration on the front and additional tokidoki x Sanrio character artwork on the reverse.
- Tasty Takeout T-Shirt: $30
A pink unisex cotton shirt featuring screen-printed Hello Kitty graphics on both the front and back, available in sizes XS through 3XL.
- Tasty Takeout Hoodie: $68
A vintage-black unisex hoodie featuring a smaller graphic on the front and a larger Pompompurin design on the back, complete with front pockets and a tokidoki heart-and-crossbones zipper pull.
- Tasty Ramen Hat: $30
A blue cotton cap with an embroidered Pompompurin design on the front, additional food-themed artwork beneath the brim and an adjustable rear fastening.
The new Tasty Takeout figures follow Sanrio and tokidoki’s Pumpkin Spice collection, released in September 2026, which gave Hello Kitty and several of her friends autumn-themed outfits inspired by pumpkins and seasonal treats.
Image by Charlotte DavisThat collection also introduced a separate special-edition Cinnamoroll figure, pairing the popular puppy with tokidoki character Autumn in a design sold separately from the main blind-box assortment.
Image by Charlotte DavisFood has also inspired several other recent Sanrio collaborations, including a chocolate-themed Hello Kitty merchandise collection that introduced new plush mascots, bags, pouches and accessories in September 2026.
The complete “tokidoki x Hello Kitty and Friends Tasty Takeout” collection is now available in the US through tokidoki’s official online store.
Tokidoki has sadly confirmed that the collection cannot be purchased or shipped through its official store to customers in Europe, the Middle East, Africa or Oceania, including Australia and New Zealand.
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