Reebok teams up with Gundam to release two new pairs of official collab sneakers
Pre-orders are set to open for a stylish new sneaker collaboration between the Gundam apparel brand STRICT-G and the global fitness brand Reebok.
The collaboration features two special editions of the “INSTAPUMP FURY 94,” designed to celebrate the anime Mobile Suit Gundam GQuuuuuuX.
The Mobile Suit Gundam GQuuuuuuX series is a unique production between Studio Khara, the studio behind the Evangelion mecha franchise, and Sunrise, the long-running stewards of the Gundam franchise.
This partnership with Reebok marks the series’s first sneaker collaboration.
The base model is the INSTAPUMP FURY 94, chosen for its futuristic design and the innovative “The Pump Technology” which allows for a custom fit without laces.
The shoes feature “bladders” made of patent material for a beautiful gloss and high durability, reflecting the mechanical finish of mobile suits.
Two colorways are available: a “GQuuuuuuX” model in white and blue, and a “RED GUNDAM” model in crimson.
A unique detail for fans is the design of the pump ball on the tongue: the GQuuuuuuX model features a Pomeranian, while the RED GUNDAM model features the Zeon Forces mark.
Both models also feature the respective mobile suit’s unit number printed on the side of the heel.
Let’s take a closer look at each of the Reebok x Gundam GQuuuuuuX collab sneaker models!
- STRICT-G Reebok ‘Mobile Suit Gundam GQuuuuuuX’ INSTAPUMP FURY 94 (GQuuuuuuX Model)
- Price: 27,500 yen (approx. $183.00 USD / £143.00 GBP)
- Color: White / Blue
Features a clean color scheme inspired by the titular Gundam and a Pomeranian design on the pump button.
- STRICT-G Reebok ‘Mobile Suit Gundam GQuuuuuuX’ INSTAPUMP FURY 94 (RED GUNDAM Model)
- Price: 27,500 yen (approx. $183.00 USD / £143.00 GBP)
- Color: Red
Features the menacing red color scheme of the rival unit and the Zeon mark on the pump button.
This announcement joins a massive wave of GQuuuuuuX merchandise revealed or released within the past week.
Bandai Spirits recently opened pre-orders for the massive “ROBOT SPIRITS <SIDE MS> Hyper Mode Gundam (GQ)” figure, as well as the standard retail “HG 1/144 White Gundam” and “HG 1/144 Char’s Zaku (GQ)” model kits.
STRICT-G has also been active with new goods based on other Gundam series, such as the recently announced 30th-anniversary pins and Japanese-style T-shirts for Gundam Wing.
Pre-orders for the Reebok x Gundam GQuuuuuuX collaboration are scheduled to open on Friday, December 12, 2025, at 10:00 AM (JST).
They will be available via the Premium Bandai “STRICT-G Online Store” and the Reebok Official Online Shop.
The pre-order window runs until January 25, 2026, with shipping and general in-store sales at STRICT-G locations across Japan scheduled for March 2026.
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