Popular illustrator necömi teams up with Sanrio for adorable new merch line

A new collaboration has been launched, featuring the popular characters of Sanrio as drawn by the acclaimed illustrator, necömi.

The new product line is based on a series of original illustrations that reimagine the Sanrio characters in necömi’s signature, fantastical and beautiful art style.

The artwork features six different character pairs, each drawn with a unique expression and atmosphere.

Let’s take a look at each of the illustrations!

Hello Kitty

Cinnamoroll

My Melody

Kuromi

Tuxedo Sam

Little Twin Stars

The collection features a wide range of collectible merchandise based on this new artwork.

The full product lineup is as follows:

• Hologram Can Badges (12 random varieties): ¥572 each / ¥6,864 per box

• Acrylic Keyholders with Moon Clasp (6 random varieties): ¥900 each / ¥5,400 per box

• Acrylic Stand (Kuromi): ¥1,870

• Acrylic Stand (Cinnamoroll): ¥1,870

• Acrylic Stand (Tuxedosam): ¥1,870

• Acrylic Stand (Hello Kitty): ¥1,870

• Acrylic Stand (My Melody): ¥1,870

• Acrylic Stand (Little Twin Stars): ¥1,870

• Die-cut Smartphone Sticker (Kuromi): ¥495

• Die-cut Smartphone Sticker (Cinnamoroll): ¥495

• Die-cut Smartphone Sticker (Tuxedosam): ¥495

• Die-cut Smartphone Sticker (Hello Kitty): ¥495

• Die-cut Smartphone Sticker (My Melody): ¥495

• Die-cut Smartphone Sticker (Little Twin Stars): ¥495

• A4 Electrostatic Poster Set (My Melody & Kuromi): ¥1,320

• A4 Electrostatic Poster Set (Hello Kitty & Tuxedosam): ¥1,320

• A4 Electrostatic Poster Set (Cinnamoroll & Little Twin Stars): ¥1,320

• Chara Clear Case (Kuromi): ¥900

• Chara Clear Case (Cinnamoroll): ¥900

• Chara Clear Case (Tuxedosam): ¥900

• Chara Clear Case (Hello Kitty): ¥900

• Chara Clear Case (My Melody): ¥900

• Chara Clear Case (Little Twin Stars): ¥900

• Full-Color Mug (Group design): ¥2,035

A gift-with-purchase campaign is also being held for the new collection. 

Customers who spend ¥2,200 or more on the collaboration products will receive a free, random postcard as a bonus gift, with a total of six different designs available.

The new “necömi x Sanrio Characters” collection was released on Friday, the 29th of August, 2025.

The merchandise is being sold at the Sanrio Anime Store located in the Ikebukuro P’PARCO building in Tokyo.

It is also available for purchase simultaneously on the Sanrio Anime Store ONLINE.

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