Persona Celebrates 30th Anniversary with Huge New Official Food and Drink Collab Collection
Image by James RichardsonJade City Foods has launched a new official Persona food and drink collection celebrating 30 years of ATLUS’ long-running RPG series with products inspired by several different generations of the franchise.
The “Persona 30th Anniversary : Complete Collection + Exclusive Tee” brings six commemorative food and drink releases together in a single set, with packaging featuring protagonists and characters stretching from the earliest Persona games through Persona 5.
A specially designed 30th anniversary T-shirt is also included exclusively with the complete collection, giving the release an additional collectible that cannot be purchased separately.
Jade City Foods already produces an extensive selection of officially licensed Persona 5 food and drinks, ranging from Leblanc-inspired coffee and curry products to Big Bang Burger condiments and Velvet Room hot sauces, though this is the first time that they have created a range specifically themed around the series 30th anniversary.
Persona officially turned 30 on September 20, 2026, exactly three decades after Megami Ibunroku Persona, later released internationally as Revelations: Persona, made its Japanese PlayStation debut in 1996.
The series has expanded considerably since that first game, with Persona 2, Persona 3, Persona 4 and Persona 5 establishing their own casts, settings and identities while retaining the recurring concept of characters awakening supernatural Personas.
Its anniversary year also arrives shortly before one of the franchise’s biggest returns, with “Persona 4 Revival” scheduled to launch on February 18, 2027 as a complete remake of Persona 4 for PlayStation 5, Xbox Series X|S and PC.
ATLUS has also officially announced “Persona 6” for PlayStation 5, Xbox Series consoles and PC, which will introduce a new story, setting and cast, although a release date has yet to be confirmed.
Jade City Foods’ new anniversary range draws from several generations of the series, including dedicated designs for Persona 2 protagonists Maya Amano and Tatsuya Suou alongside products representing later entries.
Let’s take a look at the full collection!
- “Persona 30th Anniversary Protagonist Dark Roast Coffee”
A 340 g bag of 100% Arabica dark roast coffee presented in collectible anniversary packaging featuring the Protagonist.
- “Persona 30th Anniversary Maya Vanilla Cocoa”
A 255 g cocoa blend combining chocolate with vanilla, with packaging centered on Persona 2’s Maya Amano.
- “Persona 30th Anniversary Tatsuya Wing Sauce”
A 148 ml savory sauce made with aged red peppers and habanero alongside agave nectar, garlic and hickory smoked salt, with Persona 2 protagonist Tatsuya Suou featured on the anniversary packaging.
- “Persona 30th Anniversary Protagonist Blackberry Jam”
A 539 g jar of blackberry jam presented with its own character-focused commemorative packaging.
- “Persona 30th Anniversary Protagonist BBQ Rub”
A 113 g seasoning blend containing celery seed, garlic, cumin, paprika, pepper, onion and sugar, with Persona 4-inspired artwork across the packaging.
- “Persona 30th Anniversary Protagonist Original Salsa”
A 454 g salsa combining tomatoes, serrano peppers, cilantro and spices, presented with Persona 5-inspired anniversary artwork.
- “Persona 30th Anniversary Tee”
The exclusive bonus shirt features characters from across the Persona series and is included with the complete anniversary set.
This latest release joins a much wider year of Persona merchandise and collaborations, with ATLUS beginning 2026 by unveiling an extensive range of official 30th anniversary goods featuring newly drawn artwork of protagonists from throughout the franchise.
More recent celebrations have brought several generations together through the “HINEMOS x P30th edition” sake range, which created five different drinks representing Persona through Persona 5.
Physical music has also played a role in the anniversary, with a new CD and cassette collection bringing together soundtracks from the first five mainline games shortly after Persona officially reached its September milestone.
Image by Charlotte DavisThe “Persona 30th Anniversary : Complete Collection + Exclusive Tee” is available to order directly through Jade City Foods for $100, with all six food and drink products and the exclusive anniversary T-shirt included in the set.
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