Official Yakuza Kiwami 3 Fragrances Capture the Essence of Kiryu and Mine

Japanese fragrance brand “Fits you.” has announced a new collaboration with Sega based on the most recent entry in the popular action game franchise Yakuza.

The new “Yakuza Kiwami 3 and Yakuza 3 Gaiden: Dark Ties Eau de Toilette” line provides fans with two unique scents inspired by the iconic characters from the criminal underworld.

The Yakuza, or Like a Dragon, game series, is popular with players worldwide thanks to its intense brawling combat and deeply emotional storytelling.

Yakuza Kiwami 3 and Yakuza 3 Gaiden: Dark Ties revisit a highly regarded chapter in the long-running saga, taking the legendary Dragon of Dojima away from the neon-lit streets of Kamurocho to the sunny, peaceful beaches of Okinawa.

These new fragrances explore both the main narrative of Kazuma Kiryu managing an orphanage and the unseen events involving the ruthless Tojo Clan executive Yoshitaka Mine.

The brand new scents capture the contrasting personalities of these two central figures through carefully crafted aromatic profiles.

The refined glass bottles feature elegant graphics and symbolic character colors that perfectly represent the intense atmosphere of the dramatic crime thriller.

The outer packaging showcases the two men standing back-to-back, highlighting their opposing paths and deeply intertwined fates.

To commemorate the launch, the company is also hosting a special promotional campaign where fans can receive exclusive custom-made Kariyushi shirts.

These traditional Okinawan shirts are specially designed with individual styles inspired by Kazuma Kiryu, Yoshitaka Mine, Goro Majima, and Daigo Dojima.

Let’s take a look at both fragrances in more detail!

Yakuza Kiwami 3 Kazuma Kiryu Eau de Toilette (45mL)
- Price: 4,400 yen (approx. £23 GBP / $29 USD).

This aquatic musk fragrance represents the refreshing and strong lifestyle of the protagonist, layered with deep musk to express his underlying kindness.

The scent opens with top notes of lotus leaf, pitaya, and mandarin.

The middle notes consist of muguet, jasmine, and peony, finishing with a lasting base of musk, amber, and cedarwood.

Yakuza 3 Gaiden: Dark Ties Yoshitaka Mine Eau de Toilette (45mL)
- Price: 4,400 yen (approx. £23 GBP / $29 USD).

This spicy woody fragrance pairs fresh citrus to reflect the executive’s calm and collected nature with a woody spice that hints at his hidden madness.