New Pokémon Center Merch Collection Focuses on Cute but Deadly Monsters
A new collection of merchandise featuring cute but deadly Pokémon has been revealed by the official Pokémon Center store.
The Pokemon franchise has been a global phenomenon for decades, centering on creatures that humans catch and train for battle.
While many are known for their power, some rely on their adorable appearance to lower an opponent’s guard before striking, a mechanic often reflected in the games through moves like Charm or Baby-Doll Eyes.
The newly announced “Don’t Attack Me” merchandise collection is a collaboration with illustrator and art toy designer Aamy, known for her “gentle and pop” fantasy creations.
The theme highlights Pokemon that use their cute expressions to catch enemies off guard, featuring reversible designs that reveal their attacking nature.
Let’s take a look at the full collection!
- “Don’t Attack Me” Mascot (Jigglypuff, Teddiursa, Mawile, Espurr, Mimikyu)
- Price: 1,980 yen (approx. $13 USD / £10 GBP)
These plush mascots come with an acrylic charm showing the Pokemon attacking.
- “Don’t Attack Me” Reversible Cushion Jigglypuff
- Price: 4,400 yen (approx. $29 USD / £23 GBP)
A soft cushion that flips to reveal a different expression, capturing the duality of the character.
- “Don’t Attack Me” Reversible Blanket
- Price: 3,300 yen (approx. $22 USD / £17 GBP)
This blanket features designs of the Pokemon’s cute expressions and their attacking states.
- “Don’t Attack Me” Hand Towel Mimikyu (Pink / Purple)
- Price: 990 yen (approx. $6.50 USD / £5 GBP)
These hand towels feature the collection’s signature Mimikyu designs.
- “Don’t Attack Me” Frill Tote Bag
- Price: 5,500 yen (approx. $36 USD / £29 GBP)
A stylish tote bag accented with frills to match the “gentle pop” aesthetic.
- “Don’t Attack Me” Reversible Drawstring Bag
- Price: 2,200 yen (approx. $14.50 USD / £11.50 GBP)
A drawstring bag that offers two different designs to match your mood.
- “Don’t Attack Me” Changing Acrylic Keychain Collection
- Price: 880 yen (approx. $6 USD / £4.50 GBP)
There are five types available in this blind-box collection, each changing design depending on the viewing angle.
- “Don’t Attack Me” Smartphone Shoulder Teddiursa
- Price: 2,970 yen (approx. $19.50 USD / £15.50 GBP)
A convenient shoulder strap accessory featuring Teddiursa.
- “Don’t Attack Me” Reversible Hair Band Espurr
- Price: 2,750 yen (approx. $18 USD / £14.50 GBP)
This hair band features Espurr and offers a reversible design.
- “Don’t Attack Me” Disguise Knit Cap Mimikyu
- Price: 3,520 yen (approx. $23 USD / £18.50 GBP)
A knit cap designed to resemble the ghost-type Pokemon’s disguise.
- “Don’t Attack Me” Arm Cover Teddiursa
- Price: 2,860 yen (approx. $19 USD / £15 GBP)
These arm covers feature Teddiursa motifs for a cute fashion statement.
- “Don’t Attack Me” Reversible Double Choker Jigglypuff
- Price: 1,870 yen (approx. $12 USD / £10 GBP)
A fashion accessory designed to coordinate with the collection’s apparel.
- “Don’t Attack Me” Reversible Blouson
- Price: 12,100 yen (approx. $80 USD / £63 GBP)
An outer layer featuring satin and boa fabric that can be worn two ways to match different outfits.
- “Don’t Attack Me” Sweatshirt Jigglypuff (Pink / Purple)
- Price: 7,260 yen (approx. $48 USD / £38 GBP)
These sweatshirts feature Jigglypuff and are available in two colourways.
- “Don’t Attack Me” Earrings Espurr
- Price: 1,485 yen (approx. $10 USD / £8 GBP)
Fashion accessories featuring the restrained psychic type Espurr.
- “Don’t Attack Me” Pierced Earrings Espurr
- Price: 1,485 yen (approx. $10 USD / £8 GBP)
A pierced earring variation of the Espurr accessory.
- “Don’t Attack Me” Bangs Clip Jigglypuff
- Price: 1,485 yen (approx. $10 USD / £8 GBP)
A practical hair clip featuring Jigglypuff.
- “Don’t Attack Me” Accessory Case Mawile
- Price: 3,520 yen (approx. $23 USD / £18.50 GBP)
A storage case featuring the deceiver Pokemon Mawile.
- “Don’t Attack Me” Folding Mirror
- Price: 2,365 yen (approx. $15.50 USD / £12.50 GBP)
A portable mirror featuring the collection’s main visual.
- “Don’t Attack Me” A4 Clear File
- Price: 385 yen (approx. $2.50 USD / £2 GBP)
A standard clear file for organizing documents.
- “Don’t Attack Me” Clear Sticker Set
- Price: 660 yen (approx. $4.50 USD / £3.50 GBP)
A set of transparent stickers featuring the collaborative artwork.
Sales on the Pokemon Center Online store began on Thursday, February 5, 2026.
The collection will also be available at Pokemon Center stores across Japan starting Saturday, February 7, 2026.
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