Natsume’s Book of Friends announces second Sanrio cafe collab
A second collaboration event between the anime series Natsume’s Book of Friends and Sanrio has been announced, set to take place at the Sanrio Characters Garden Cafe.
This new event follows a previous, successful collaboration that occurred in February of 2023, and will once again pair characters from both franchises.
Natsume’s Book of Friends is a long-running series that follows Takashi Natsume, a boy who can see spirits, or yōkai, and his powerful yōkai guardian, Madara, who typically takes the form of a calico cat named Nyanko-sensei.
The core of the new cafe theme revolves around creating specific pairings between the casts of Natsume’s Book of Friends and Sanrio.
These pairings include Takashi Natsume and his guardian Madara with the fluffy white puppy, Cinnamoroll.
Other character matchups feature the actor and exorcist Shuuichi Natori with the rabbit My Melody, and the powerful exorcist Seiji Matoba with the punkish rabbit, Kuromi.
The event extends to Natsume’s friends, pairing Kaname Tanuma with the dog Pochacco, and Touru Taki with the golden retriever, Pompompurin, while Nyanko-sensei is matched with the fish-man character, Hangyodon.
Each of the nine unique character pairings will be represented by a dedicated menu of food, drinks, and desserts.
Themed menu items available include:
- Fluffy Cream Caffe Latte – ¥990
- Pound Cake – ¥1,100
- Cream Coffee Jelly Parfait – ¥1,100
- Starry Blue Float – ¥990
- Starry Pink Float – ¥990
- Drinkable Pudding with Flowers – ¥990
- Book of Friends Matcha Cake Plate – ¥1,320
- Omelet Fried Rice – ¥1,430
- Seafood Chilled Chinese Noodles – ¥1,320
Exclusive merchandise will also be sold at the cafe, featuring acrylic muddlers designed after each of the nine character pairs.
- Acrylic Muddlers (9 varieties) – ¥880 each
As a promotional gift, for every collaboration menu item ordered, customers will receive one of nine possible original coasters at random (pictured at the bottom of the above image).
A special event will also be held to celebrate the birthday of the main character, Takashi Natsume.
A recorded birthday message from Hello Kitty to Natsume will be broadcast in the cafe approximately every 90 minutes.
This special broadcast will only run for a limited period, from the 15th of July through the 31st of July.
The collaboration has specific operating hours and booking requirements for its duration:
Event Schedule:
Main Collaboration Period: The event runs from Tuesday, the 15th of July, through Sunday, the 31st of August.
Operating Hours (July 15th – July 18th): The cafe will be open from 10:00 AM to 7:00 PM.
Operating Hours (July 19th – August 31st): The cafe will be open from 10:00 AM to 8:00 PM.
Special Shortened Hours: On Friday, the 25th of July only, the cafe will close early at 4:00 PM.
Reservation System: Advanced booking is recommended via the official website, with a one-drink minimum order required for all patrons.
Reservation Opening: Reservations for the first part of the event (July 15th to August 1st) began at 6:00 PM on the 1st of July, with new dates becoming available one month in advance.
Event Details
| calendar_month DATE | Jul 15 2025 - Aug 03 2025 |
|---|---|
| schedule TIME | 10:00 am - 8:00 pm |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | Garden Cafe |
|---|---|
| map Area | Tokyo Ueno |
| category CATEGORY | Anime/Manga Café |
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