Maison de FLEUR to release new Hello Kitty birthday collection

The Japanese fashion brand Maison de FLEUR has announced a new collaboration collection with the popular Sanrio character, Hello Kitty.
This new collection is part of a series celebrating the birthdays of Sanrio characters, with this release timed perfectly to honor Hello Kitty, whose birthday is on the 1st of November.

The special theme for this collection features Hello Kitty and her friend Tiny Chum, both dressed up in matching polka-dot ribbons.
The new items are available in two main colorways, a classic Hello Kitty red and a soft pink.
The full lineup of new items is as follows:
- Hello Kitty Double Ribbon Tote Bag
- Price: ¥6,900 (approx. $46 USD / £37 GBP)
- Colors: Pink, Red

The brand’s popular Double Ribbon Tote, featuring a foil-stamped print of Hello Kitty, Tiny Chum, and his siblings.


- Hello Kitty 2Way Tote Bag
- Price: ¥8,800 (approx. $59 USD / £47 GBP)
- Colors: Pink, Red

A two-way tote bag featuring an embroidered character patch and a fluffy, polka-dot ribbon charm attached to the handle.
- Hello Kitty Pouch
- Price: ¥5,000 (approx. $34 USD / £27 GBP)
- Color: White

A fluffy, plush-like pouch designed to look like Hello Kitty’s face.
All of the bags and the pouch in the collection feature a custom, original inner lining with an all-over print of Hello Kitty, Tiny Chum, and the Maison de FLEUR “F” logo.

The “Maison de FLEUR × HELLO KITTY” collection is scheduled to be released on Saturday, the 1st of November.

It will be sold at all physical Maison de FLEUR retail locations, on the brand’s official “STRIPE CLUB” e-commerce site, and on ZOZOTOWN.
An advance pre-sale is currently active on the online stores.
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