Limited edition My Melody & Kuromi themed “Koala’s March” set to go on sale
Japanese confectionery company Lotte has announced a new collaboration featuring its popular “Koala’s March” snack and the Sanrio characters, My Melody and Kuromi.
Koala’s March is a long-running and iconic brand of chocolate-filled biscuits, known for having hundreds of different designs of koalas printed on each cookie.
This new partnership brings the world of Sanrio to the popular snack, timed to celebrate the 50th anniversary of My Melody and the 20th anniversary of her friendly rival, Kuromi.
A set of special My Melody-themed Koala’s March was released earlier this year, celebrating her 50th anniversary, but this new set now includes Kuromi.
The collaboration uses the same artwork as the My Melody set but also includes newly created, original illustrations that show the Koala’s March mascot, March-kun, dressed up as Kuromi as well as My Melody.
Illustrations that show the two Sanrio characters in the style of Koala’s March cookies have also been created.
The product is being sold as a single set containing ten individual boxes, which will come in a specially designed My Melody and Kuromi collector’s box.
Each of the ten smaller boxes within the set features a different package design.
Inside each of these ten boxes are two “Koala’s March Mini Packs.”
This multi-package format makes the product a highly collectible item for fans of both brands, allowing you to enjoy the snacks whilst retaining some of the packaging as a collectors item.
The set is priced at 3,980 yen (approx. $26.75 USD / £19.94 GBP), which includes tax and shipping, though a separate cool shipping fee of 330 yen (approx. $2.21 USD / £1.65 GBP) is also required to make sure the sweets arrive in perfect condition.
As this is a limited-quantity product, sales may end early if the planned number of units is sold.
The “My Melody & Kuromi x Koala’s March” set will be available for purchase at noon on Tuesday, the 22nd of July, 2025, and will be sold as a limited-edition set exclusively through the official Lotte online shop
The sales period is scheduled to run until 11:59 PM on Sunday, the 3rd of August, 2025.
Source: Official Website
© Lotte, Sanrio
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