Hello Kitty and Johnson’s Baby Oil announce new collaboration
A new collaboration has been launched between the iconic skincare brand Johnson’s Baby and the globally popular Sanrio character, Hello Kitty.
The new partnership features a limited-edition version of the classic Johnson’s Baby Oil, now in a cute, new Hello Kitty-themed package.
This new release brings together two long-running and beloved brands, each with a multi-generational following.
The new, limited-quantity packaging is available for two different versions of the 300ml baby oil.
The two versions are:
- Johnson’s Baby Oil – Unscented
- Johnson’s Baby Oil – Lightly Scented
To celebrate the collaboration, two different promotional campaigns are also being held.
A giveaway is also being run on the official Johnson’s Baby X account.
By following the account and reposting the campaign message, a total of ten participants will be chosen by lottery to win a free bottle of the new, collaboration-packaged product.
In addition to the lottery, a free, original smartphone wallpaper is also being distributed on the official Johnson’s Baby website for everyone to download.
The new, limited-edition Hello Kitty-packaged Johnson’s Baby Oil is an open-price product, which means that pricing may vary from store to store.
It is currently on sale at drugstores, Don Quijote, and other retailers across Japan.
The Amazon release is scheduled for Sunday, the 28th of September and the social media giveaway campaign is scheduled to run until Wednesday, the 15th of October, 2025.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
