Evangelion x Hello Kitty Fashion Collection Announced by LOWRYS FARM
Japanese apparel brand Lowrys Farm has announced a new collaboration with Neon Genesis Evangelion and Sanrio to celebrate the popular anime franchise, offering a collection of clothing and accessories featuring Hello Kitty.
The collection is designed to bridge the world of casual fashion with the beloved anime characters, centered around a “kawaii” reimagining of the series’ cast.
Neon Genesis Evangelion is a world-renowned anime series known for its deep psychological themes and mecha battles against mysterious enemies known as Angels.
Hello Kitty serves as a global icon of friendship and kindness, having remained a staple of Japanese pop culture for over 50 years with her signature ribbon and charm.
This latest release reimagines the intensity of the anime through a cute lens, depicting Hello Kitty dressed as pilots Asuka Langley Soryu and Rei Ayanami, as well as the mecha Unit-01 and the Angel Sachiel.
The capsule collection features items ranging from wearables to collectibles, all designed with the distinct Lowrys Farm casual style.
A standout piece is the Sweat Pullover, which features the collaborative character designs and is available in both adult and children’s sizes to allow for matching family outfits.
The complete collection features the following items.
- Evangelion x Hello Kitty Sweat Pullover
- 7,700 JPY (approx. $53 USD / £41 GBP)
A sweatshirt featuring Hello Kitty in various Evangelion character costumes.
- Evangelion x Hello Kitty Kids Sweat Pullover
- 4,400 JPY (approx. $30 USD / £23 GBP)
A children’s version of the collaborative sweatshirt available in sizes 110cm, 130cm, and 150cm.
- Evangelion x Hello Kitty Toy Keychain
- 3,990 JPY (approx. $27 USD / £21 GBP)
A mascot keychain featuring the collaborative designs.
- Evangelion x Hello Kitty Mirror Mobile Grip
- 2,200 JPY (approx. $15 USD / £11 GBP)
A mobile grip accessory with a built-in mirror.
The collection officially launches online via the “and ST” official web store, ZOZOTOWN, and Rakuten Fashion on Wednesday, February 4, 2026.
Physical sales will also begin on February 4 at select “and ST” stores across Japan, with 13 locations carrying the full lineup and 11 locations carrying all items excluding the Kids line.
The collection will also be available at the new Lowrys Farm Aeon Mall Kashihara location starting Friday, February 6, 2026.
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