Danganronpa and Sanrio Announce New Collab with Exclusive Merch Featuring Art by Kei Mochizuki

Image by James Richardson

Danganronpa and Sanrio have officially announced a major new collaboration, which will feature new artwork produced by popular illustrator Kei Mochizuki.

The crossover brings characters from throughout the Danganronpa games together with Hello Kitty, Kuromi, Cinnamoroll, My Melody and several more Sanrio favorites, with the newly drawn artwork appearing across an extensive collection of merchandise.

Danganronpa began in 2010 and built its story around groups of talented students trapped inside deadly killing games, combining murder mysteries and investigations with the series’ fast-paced Class Trials and the chaotic presence of Monokuma.

The new collaboration reaches across the original Danganronpa, Danganronpa 2: Goodbye Despair and Danganronpa V3: Killing Harmony, rather than limiting the collection to a single game.

Among the pairings are Makoto Naegi with Cinnamoroll, Kyoko Kirigiri with Marroncream, Junko Enoshima with Hello Kitty, Celestia Ludenberg with Kuromi and Kiyotaka Ishimaru with Pekkle.

Danganronpa 2 is represented by Hajime Hinata with Tuxedosam, Nagito Komaeda with Cinnamoroll, Chiaki Nanami with My Melody, Gundham Tanaka with Corocorokuririn, Mikan Tsumiki with My Sweet Piano and Ibuki Mioda with Chococat.

The Danganronpa V3 artwork pairs Shuichi Saihara with Pochacco, Kaede Akamatsu with My Sweet Piano, Kokichi Oma with Kuromi, Korekiyo Shinguji with Pokopon’s Diary and Miu Iruma with Goropikadon.

Mochizuki has previously worked across games, music and publishing, with character and illustration credits including Baobhan Sith from Fate/Grand Order, Kyogoku Masamune from Touken Ranbu and Racing Miku 2025 Ver.

The new illustrations form the basis of the entire merchandise range, covering collectibles, apparel and home goods alongside three larger made-to-order reproduction artworks.

Let’s take a look at the full lineup!

• Danganronpa x Sanrio x Kei Mochizuki TsuiColle Trading Acrylic Keychain Vol. 1 (8 designs) – ¥770 (approx. $5 USD / £4 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki TsuiColle Trading Acrylic Keychain Vol. 2 (8 designs) – ¥770 (approx. $5 USD / £4 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Trading Instant Photo-Style Card (16 designs) – ¥550 (approx. $3 USD / £3 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Matte Can Badge Vol. 1 (8 designs) – ¥550 (approx. $3 USD / £3 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Matte Can Badge Vol. 2 (8 designs) – ¥550 (approx. $3 USD / £3 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki TsuiColle Acrylic Storage Case – ¥1,980 (approx. $12 USD / £9 GBP)

• Danganronpa x Sanrio x Kei Mochizuki Glitter Acrylic Art (16 designs) – ¥3,300 (approx. $21 USD / £15 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Two-Piece Sticker Set (16 designs) – ¥770 (approx. $5 USD / £4 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Acrylic Stand (16 designs) – ¥1,980 (approx. $12 USD / £9 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Clear File (3 designs) – ¥550 (approx. $3 USD / £3 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Mug (3 designs) – ¥2,200 (approx. $14 USD / £10 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Clear Pouch (3 designs) – ¥2,530 (approx. $16 USD / £12 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Long Tapestry (16 designs) – ¥8,250 (approx. $52 USD / £38 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Tote Bag (3 designs) – ¥4,180 (approx. $26 USD / £19 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki T-Shirt (3 designs) – ¥7,150 (approx. $45 USD / £33 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Cooling Towel (3 designs) – ¥2,090 (approx. $13 USD / £10 GBP) each

• Danganronpa x Sanrio x Kei Mochizuki Made-to-Order Reproduction Artwork (3 designs) – ¥20,090 (approx. $126 USD / £93 GBP) each

The entire collection will be sold at a range of limited-time pop-up stores at Loft stores across Japan, where fans spending ¥2,000 (approx. $13 USD / £9 GBP) on eligible collaboration merchandise will also receive one randomly selected illustration card from a set of 16, with the bonus available while supplies last.

Each pop-up will feature character standees matching the collaboration artwork, although the selection changes depending on the location.

Shibuya Loft will have all 16 characters together, while the remaining stores will spotlight the pairings assigned to their respective locations, giving the Shibuya event the largest character display in the nationwide rollout which is as follows:

• Shibuya Loft – September 11 to September 24, 2026
• Kyoto Loft – September 11 to October 14, 2026
• Omiya Loft – September 11 to October 4, 2026
• Tenjin Loft – September 11 to October 4, 2026
• Sakae Loft – September 11 to September 23, 2026
• Moyuk Sapporo Loft – September 11 to September 30, 2026
• Niigata Loft – September 11 to September 30, 2026
• Machida Loft – September 15 to October 13, 2026
• Umeda Loft – September 17 to October 4, 2026
• Sendai Loft – September 28 to October 16, 2026

The entire collection will also eventually be available to order online, as post-event online sales are planned after the physical stores conclude, though further details for this will be confirmed at a later date.

Event Details

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