Genshin Impact and McDonald’s Announce New Collab Starring Varesa and Escoffier
Genshin Impact is officially teaming up with McDonald’s Japan for the first time, bringing two popular characters from HoYoverse’s open-world RPG to a new collaboration featuring special packaging and exclusive rewards.
The new “Genshin Impact x McDonald’s” campaign stars Varesa and Escoffier, with character-themed Teriyaki McBurger packaging, in-game items, exclusive smartphone wallpapers, and promotional giveaways planned for the collaboration.
Originally released in 2020, Genshin Impact takes players on an adventure across the fantasy world of Teyvat, where cooking and collecting recipes form an important part of the game’s exploration and character development.
Varesa, an Electro character from Natlan, is known for her enormous appetite and love of competitive eating, making her a natural choice for the food-themed collaboration.
Escoffier, meanwhile, is a renowned chef from Fontaine who previously served as head chef of Hotel Debord, earning a reputation for her demanding culinary standards and expertise in precision cooking.
Both characters appear in newly illustrated promotional artwork wearing red-and-white outfits inspired by McDonald’s, with Varesa enjoying a burger and Escoffier holding a plush version of Genshin Impact’s popular companion Paimon.
Although this marks the first collaboration between Genshin Impact and McDonald’s Japan, the two brands previously partnered in the United States in September 2024, offering exclusive in-game rewards with special McDonald’s meals.
HoYoverse has also continued expanding its Japanese food collaborations, recently teaming up with KFC for an exclusive Alhaitham and Kaveh collection and Baskin-Robbins for a special ice cream campaign featuring Flins and Linnea.
For the new McDonald’s collaboration, the restaurant chain’s popular Teriyaki McBurger and Double Teriyaki McBurger will be served in exclusive packaging decorated with chibi illustrations of Varesa and Escoffier.
The specially designed wrappers combine white and purple coloring with illustrations of both characters, replacing the standard packaging for the duration of the promotion or until supplies run out.
Beyond the physical collaboration, players will also have the opportunity to obtain a collection of exclusive items for use within Genshin Impact through McDonald’s Japanese rewards program.
The in-game bundle includes three rewards:
- Wings of Leisure
A special wind glider that players can equip to customize their character’s appearance while exploring Teyvat.
- Burger-Themed Dish and Recipe
An exclusive food item and its corresponding cooking recipe, allowing players to prepare the collaboration-inspired meal inside the game.
- Commemorative Profile Namecard
A new namecard featuring artwork inspired by the food collaboration, which players can use to customize their in-game profile.
Obtaining the rewards requires players to register for the My McDonald’s Rewards program through the official Japanese McDonald’s app, purchase an eligible Teriyaki McBurger or Double Teriyaki McBurger meal, and redeem 300 accumulated reward points.
Purchasing one of the burgers individually does not qualify, and customers must use an official app coupon or present their rewards code when ordering in-store to ensure their purchase is recorded.
Orders placed through McDelivery are eligible, but purchases made through other third-party delivery services will not count towards the campaign.
Each customer can claim the in-game reward bundle only once, with the redemption option appearing through a dedicated campaign page in the McDonald’s app after completing an eligible purchase.
Two exclusive smartphone wallpapers featuring Varesa and Escoffier will also be available separately through My McDonald’s Rewards, with each design requiring 100 points.
McDonald’s Japan is extending the collaboration with two promotional giveaways on its official X account, offering specially designed Genshin Impact McDonald’s gift cards worth ¥1,000 each.
The first giveaway will take place on November 10, 2026, followed by a second on November 11, with 100 winners selected from each campaign for a total of 200 prizes.
Participants will need to follow McDonald’s Japan on X and reply to the relevant promotional posts using the specified hashtags to enter the draws.
The “Genshin Impact x McDonald’s” collaboration will officially begin at McDonald’s restaurants across Japan on November 18, 2026, running until December 8, with the special burger packaging available while supplies last.
The My McDonald’s Rewards campaign will open at 10:30 AM JST on November 18 and close at 11:59 PM JST on December 8, with the exclusive rewards available through the official McDonald’s Japan app.
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