Chocolatier GODIVA Announces Collab with POP MART's Labubu

Godiva Japan has announced an exciting new collaboration with the popular character Labubu from the THE MONSTERS series.

The “GODIVA × LABUBU” collection brings together the Belgian chocolatier’s craftsmanship with the avant-garde charm of the popular POP MART intellectual property.

Godiva is currently celebrating its 100th anniversary, having been founded in 1926 with a mission to spread happiness through exceptional craftsmanship and creativity.

THE MONSTERS is a famous series that has captured the attention of younger generations, with the character Labubu constantly shaping modern trends in youth culture.

This partnership blends Godiva’s long-standing tradition of excellence with the playful aesthetic of Labubu to create a selection of treats designed to spark curiosity.

The lineup features various gift sets and seasonal refreshments presented in original packaging.

A major highlight is the Chocolate Pop-up Box, which includes a selection of milk and dark G Cube chocolates alongside a decorative pearl tin.

For those seeking a collectible piece, the Milk Chocolate Tin is shaped like Labubu and contains two themed chocolate tablets.

Other options include Masterpiece tins filled with either dark chocolate ganache or milk chocolate hazelnut fillings, providing a rich and smooth taste.

The collaboration also extends to Godiva’s cafe and soft-serve menus.

The Hazelnut Dark Chocolate drink offers a fragrant blend of roasted hazelnuts and deep cocoa, served with a specially designed sleeve.

The Dark Chocolate Soft Serve is enhanced with roasted hazelnuts and crunchy crêpe pieces for a rhythmic texture and is served with a metal spoon.

For the ultimate gift, an online-exclusive box featuring a themed tea cup and spoon set is also available.

The “GODIVA × LABUBU” collection is scheduled to launch on Wednesday, February 18, 2026.

Prices for the boxed sets range from 2,808 yen (approx. $19 USD / £15 GBP) for the Masterpiece tins to 14,300 yen (approx. $95 USD / £76 GBP) for the tea cup gift box.

The Hazelnut Dark Chocolate drink starts at 770 yen (approx. $5 USD / £4 GBP), while the premium soft serve is priced at 1,650 yen (approx. $11 USD / £9 GBP).