Blue Lock’s Most Beautiful Characters Star in New Official Hair Care Collab
Blue Lock is officially teaming up with personalized hair care brand MEDULLA for a new limited-time collaboration that will the see the launch of a range of customized products, exclusive merchandise and themed events this July.
Blue Lock, based on the bestselling manga by Muneyuki Kaneshiro and Yusuke Nomura, has surpassed 60 million copies in circulation worldwide as of June 2026 and follows Japan’s most talented young strikers as they compete in an intense training program to become the country’s ultimate ego-driven forward.
The anime first aired between October 2022 and March 2023 before expanding with the Blue Lock -EPISODE Nagi- movie and a second television anime season, while a third season has already been confirmed alongside a live-action movie scheduled to premiere in Japan on August 7, 2026.
The collaboration sees Blue Lock’s stylish defender Jyubei Aryu serving as MEDULLA’s campaign ambassador, encouraging fans to discover their own personalized hair care formula from approximately 70,000 possible combinations through the brand’s customized hair care program.
Five specially illustrated character package designs are available, featuring Yoichi Isagi, Seishiro Nagi, Hyoma Chigiri, Rin Itoshi and Jyubei Aryu.
Each character has also been paired with a signature fragrance, with Yoichi Isagi receiving the elegant musk-inspired PEARL scent, Jyubei Aryu representing the lemon citrus SUN fragrance, Seishiro Nagi featuring the lavender herb HERB scent, Hyoma Chigiri using the floral bouquet FLOWER fragrance and Rin Itoshi paired with the aqua savon-inspired OCEAN fragrance.
A newly produced web commercial accompanies the campaign, showcasing humorous conversations between the Blue Lock characters as Aryu evaluates everyone’s hairstyles while highlighting MEDULLA’s personalized approach to hair care.
Every collaboration purchase includes a special trading card set featuring all five characters alongside a themed profile, with products also arriving inside an exclusive illustrated collaboration presentation box.
Fans choosing the “Season Program” priced at ¥5,346 (approx. $37 USD / £27 GBP) will additionally receive a character acrylic stand featuring the selected character alongside the trading cards.
Those selecting the “Annual Program” priced at ¥4,752 (approx. $33 USD / £24 GBP) will receive the trading card set, one acrylic stand, a matching character hairband and the Ultra Shine Pro ultrasonic treatment device, valued at approximately ¥40,000, designed to help improve treatment absorption.
The Monthly Plan priced at ¥5,940 (approx. $41 USD / £30 GBP) offers the core personalized shampoo and repair experience with the collaboration packaging and bonuses.
All bonus items are available while supplies last on a first-come, first-served basis.
The collaboration will also be celebrated with a special pop-up event at THE [ ] STORE inside RAYARD MIYASHITA PARK between July 16 and July 22, where visitors can explore an exhibition recreating a shared living space featuring the five characters dressed in pajamas.
Visitors to the pop-up will receive exclusive gifts, while a capsule machine campaign offering additional prizes will also be available during the event.
The limited-time Blue Lock x MEDULLA collaboration launched on July 4, 2026, through the official MEDULLA website, with the exclusive pop-up event following at RAYARD MIYASHITA PARK from July 16 through July 22.
Event Details
| calendar_month DATE | Jul 16 2026 - Jul 22 2026 |
|---|---|
| schedule TIME | ALL DAY |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | THE [ ] STORE (RAYARD MIYASHITA PARK) |
|---|---|
| map Area | Tokyo Shibuya |
| category CATEGORY | Anime/Manga Pop Up Shop |
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