Baskin-Robbins to celebrate Hello Kitty’s birthday with new collaboration
The Baskin-Robbins Japan and Hello Kitty collaboration is back for a second year.
Following a highly popular campaign last year, the new “HELLO KITTY Loves ICE CREAM” event is being held to celebrate Hello Kitty’s birthday on November 1st.
This year’s collaboration is expanding to include two more beloved Sanrio characters: Hello Kitty’s twin sister, Hello Mimmy, and her friend, Tiny Chum.
The event will feature a wide array of new, limited-edition sundaes, ice cream cups, and exclusive merchandise.
The full lineup of new collaboration items is as follows:
- Hello Kitty Special Double Cup
- Price: Small ¥680 / Regular ¥930 (approx. $4.60 / $6.30 USD | £3.70 / £5.00 GBP)
A special double cup featuring an all-over Hello Kitty print.
It comes with one of three random icing biscuit toppings and a free “Hello Kitty Ice Cream Charm” designed to look like the Popping Shower flavor.
- Hello Kitty Double Cup
- Price: Small ¥510 / Regular ¥760 (approx. $3.45 / $5.15 USD | £2.75 / £4.10 GBP)
A standard double cup available in two different limited-edition designs: one featuring Hello Kitty and Mimmy, and another with Hello Kitty and Tiny Chum.
Special Promotion: On November 1st only, customers who purchase this cup will receive a free “Hello Kitty Birthday Pick” (while supplies last).
- Hello Kitty Apple Pie Sundae
- Price: ¥1,370 (approx. $9.25 USD / £7.40 GBP)
Inspired by Hello Kitty’s favorite food, “Mama’s apple pie.”
This sundae features two small scoops of ice cream topped with whipped cream, diced apple sauce, and a crunchy pie topping.
It also includes a free, reversible, fuzzy sleeve that can be used as a drink cozy.
- Hello Kitty Single Sundae
- Price: ¥560 (approx. $3.80 USD / £3.00 GBP)
One small scoop of ice cream topped with whipped cream, rainbow sprinkles, and a Hello Kitty-shaped chocolate.
The paper sleeve on the cup is also a peel-off sticker.
- Hello Kitty Ice Cream Set
- Price: Small (8 scoops) ¥2,990 / Regular (8 scoops) ¥3,550 (approx. $20.20 / $24 USD | £16.15 / £19.15 GBP)
A take-home box of eight ice cream scoops in a special collaboration box.
This set comes with a free “Hello Kitty Storage Pocket Blanket.”
- Hello Kitty Fresh Pack Mini
- Price: ¥1,450 (approx. $9.80 USD / £7.80 GBP)
A take-home “Fresh Pack Mini” (approx. 3 servings) in a limited-edition cup.
This pack comes with a free “Hello Kitty Vanity Pouch” made of pink, quilted satin.
Baskin-Robbins Japan’s “HELLO KITTY Loves ICE CREAM” campaign is scheduled to run from Saturday, the 1st of November, to Thursday, the 27th of November, or while supplies last.
© Sanrio, BR Baskin-Robbins Co., Ltd.
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