Attack on Titan’s new yakiniku chain collab includes themed menu and exclusive merch
The all-you-can-eat yakiniku (grilled meat) restaurant chain “Jyu-Jyu Karubi” has announced a new collaboration campaign with the globally popular anime series, Attack on Titan.
Jyu-Jyu Karubi is a restaurant brand known for offering quality grilled meats at an affordable, all-you-can-eat price point.
The new campaign will feature a special, limited-time “Attack on Yakiniku Course,” as well as a line of exclusive merchandise.
Attack on Titan, based on the manga by Hajime Isayama, is a dark fantasy series that has gained worldwide acclaim for its intense story of humanity’s struggle against giant, man-eating humanoids known as Titans.
The series regularly teams up with popular brands, with another recent food collaboration seeing the launch of an Attack on Titan themed menu at crêpe chain Marion Crepes.
The Attack on Titan x Jyu-Jyu Karubi collaboration menu cleverly translates key moments, characters, and famous lines from the series into unique, themed dishes.
The menu for the “Attack on Yakiniku Course” includes:
- Exterminate the Lean Meat Chunk!
A large block of top roast beef designed to look like the Colossal Titan.
- Choose Your Own Regret-Free Tongue
A choice between two types of pork tongue, referencing a famous line from the character Levi Ackerman.
- “Dedicate Your Heart!!” Hearts
A dish of beef hearts, playing on the Survey Corps’ famous “Dedicate your hearts!” salute.
- My Appetite Wells Up When I Think About Seafood
A mix of shrimp, squid, and clams, based on a line from the character Armin Arlert about his dream to see the ocean.
- How Can You Not Eat This! The Beans are This Delicious!?
An edamame dish prepared in a peperoncino style, parodying a famous, emotional line from Hange Zoë.
- I’ll Exterminate Every Last Grain!
A special stone-pot grilled rice with corn, referencing protagonist Eren Yeager’s vow to “exterminate every last one” of the Titans.
- Levi’s Tea Chiffon Cake
A tea-flavored chiffon cake, inspired by Captain Levi’s well-known love for tea.
- Thank You for Wrapping This Red Crepe Around Me
A red crepe dessert that alludes to the red scarf given to Mikasa Ackerman by Eren.
The “Attack on Yakiniku Course” is priced at 4,000 yen (approx. $27 USD / £20 GBP), with reduced prices for children and seniors.
The first 10,000 customers who order the special course will receive a free “Become-a-Giant Mat” novelty item.
A line of exclusive merchandise, including acrylic stands, can badges, and stickers, will also be available for purchase at select Jyu-Jyu Karubi locations and online via Tokyo Gets Mall.
The collaboration campaign is scheduled to begin at Jyu-Jyu Karubi restaurants nationwide on Thursday, July 24th, 2025, and will run until August 27th, 2025.
Source: Official Website
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