ANA and Sanrio unite for cute collab featuring characters in airline uniforms

All Nippon Airways (ANA), Japan’s largest airline, is embarking on a charming new collaboration with Sanrio, the company behind kawaii characters like Hello Kitty.

The partnership will see a range of exclusive merchandise created starring some of Sanrio’s most popular characters dressed in ANA staff uniforms.

Sanrio, founded in 1960, has built an empire on the concept of “small gift, big smile” and creating characters that embody friendship, happiness, and connection.

Hello Kitty, introduced in 1974, is arguably their most iconic creation, but the company’s roster includes a vast array of characters such as My Melody, Kuromi, Cinnamoroll, and Hangyodon, each with their own distinct personalities and styles.

These characters have spread across various aspects of pop culture, from stationery and apparel to amusement parks and major brand collaborations.

oita airport hello kitty 6 — Oita Airport was recently renamed after Hello Kitty

This popularity has reached the point that Hello Kitty had an airport in Japan’s Oita Prefecture named after her earlier this year, which makes this new collaboration with ANA even more timely.

All Nippon Airways, established in 1952, is one of Japan’s premier airlines known for its high standards of service and extensive domestic and international routes.

EXPO2025 ANA JET edited — ANA is the largest airline in Japan

The upcoming collaboration collection features a delightful fusion of aviation and cuteness, with five Sanrio characters specially depicted wearing ANA uniforms such as pilots, flight attendants or ground staff.

The characters that will feature in this collaboration are:

Hello Kitty
My Melody
Kuromi
Hangyodon
Cinnamoroll

Let’s take a look at all of the items that have been created for this collaboration!

Acrylic Key Chains

Priced at 715 yen each, these durable keychains feature individual characters in their ANA uniforms.

Ballpoint Pens

Also priced at 715 yen each, the pens feature a wrap-round graphic showing the characters in ther ANA uniforms on either a blue or pink pen.

Memo Pads

Available for 605 yen, this memo pad features the Sanrio characters on every piece of paper and is perfect for jotting down notes with a touch of Sanrio charm.

Pouches

Priced at 1,210 yen, these versatile pouches can be used for cosmetics, travel essentials, or stationery.

Socks

Each pair is priced at 605 yen and features one of the Sanrio characters in an ANA uniform.

Woven Name Towels

At 715 yen each, these soft hand towels feature a label with the character alongside the collaboration’s branding.

This partnership is expected to be highly popular among both Sanrio collectors and aviation enthusiasts, offering charming souvenirs and everyday items that celebrate the fusion of these two iconic Japanese brands.

Fans should look out for these exclusive products when they become available on June 2nd.