Steins;Gate is celebrating its 15th anniversary with a collection of original sake inspired by Rintaro Okabe, Kurisu Makise, Mayuri Shiina and Suzuha Amane.
Uma Musume: Pretty Derby is heading to KFC Japan for a new collaboration titled "Uma Musume no Umauma Kentucky," with a newly revealed visual offering the first look at the campaign.
Two craft beers inspired by Final Fantasy XIV will make their debut at Square Enix's EXBAR TOKYO plus AKIHABARA game bar in Tokyo later this month.
Baskin-Robbins Japan has unveiled its annual Pokémon Summer campaign for 2026, introducing a wide range of exclusive frozen treats, desserts and collectibles to celebrate the 30th anniversary of Pokémon Red and Pokémon Green.
Ginza Cozy Corner and Pokémon have announced a limited summer collaboration celebrating Pokémon Pokopia's cast of colorful characters.
Godiva has announced a new collaboration with Ai Yazawa's beloved manga series NANA, launching a limited-time collection of character-inspired drinks and exclusive merchandise this August.
KFC Hong Kong has launched its first collaboration with Evangelion, combining a purple EVA-01-inspired burger with collectible character cards, exclusive merchandise, themed packaging and a transformed Causeway Bay flagship restaurant.
Japanese actor Tatsuya Fujiwara has become the face of an unusual new campaign designed to encourage shoppers to buy more lettuce and help reduce food waste during the peak summer growing season.