VTuber Usada Pekora Reveals Latest Collab With Historic Japanese Brewery
Popular virtual YouTuber Usada Pekora has announced her third collaboration with Japanese liquor manufacturer Meiri Shurui.
Meiri Shurui is a historic brewery located in Mito City, Ibaraki Prefecture, widely known for its award-winning Hyakunen Umeshu series.
These premium liquors are traditionally crafted using selected plums and masterful blending techniques to create a rich, layered sweetness.
The ongoing partnership between the historic brewery and the hololive star originally began in 2019 after the streamer tasted the brand’s signature hundred-year plum wine during a live broadcast titled Snack Usada.
Her highly enthusiastic reaction led to the first official commemorative bottle releasing in November 2020.
The two parties recently followed up that initial success with a special aged edition earlier this year in February 2026.
Now, the “Hyakunen Umeshu Pekora Can” is set to bring a fresh twist to the acclaimed plum wine series in a convenient ready-to-drink format.
hololive operates as a highly successful virtual talent agency featuring a diverse roster of entertainers who broadcast using animated avatars.
Usada Pekora stands out as a highly popular talent in the group, widely recognized by her rabbit ears and energetic personality.
This new project was developed under the core concept that plum wine can be enjoyed more freely and casually.
To perfectly match this idea, the manufacturer designed the beverage with a low alcohol volume of just three percent.
This specific brewing decision allows viewers to comfortably sip the drink over long periods while watching gaming streams and live broadcasts.
During the early development phase, the manufacturer provided the streaming talent with two highly polished flavor prototypes to sample.
Usada Pekora ultimately chose a refreshing honey ginger flavor over an alternative lactic acid drink variation.
The finalized recipe delivers a light and easy-to-drink experience that balances a gentle sweetness with a sharp, refreshing ginger kick.
Its exterior packaging features an exclusive new illustration created by the acclaimed artist Ume Aoki.
The illustrator returns to the series after previously designing the artwork for the past bottled editions.
This fresh drawing depicts the virtual idol wearing cute casual clothing to perfectly reflect the relaxed and casual nature of the drink.
Aoki shared a supportive comment expressing her joy at drawing the character’s casual outfit while noting how much she is looking forward to the unique flavor profile.
Fans looking to try this casual beverage can purchase the complete eight-can “Hyakunen Umeshu Pekora Can” bundle for 5,500 yen (approx. $35 USD / £28 GBP), with sales officially scheduled to begin on Friday, May 29, 2026, at 5:00 PM (JST) exclusively through the official Meiri Shurui online shop.
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