Tuxedo Sam celebrates his birthday with new collection from Maison de FLEUR

Sanrio character Tuxedo Sam, the slightly clumsy but always stylish penguin hailing from Tuxedo Island in Antarctica, is being celebrated in a special collection from the popular fashion brand Maison de FLEUR.
Just in time for his birthday on May 12th, this new collection features the adorable penguin mascot adorning a range of items.
Tuxedo Sam, who made his debut as a Sanrio character in 1979 and is celebrating his 45th anniversary this year, enjoys a dedicated fanbase who eagerly celebrate his birthday each year.

Known for his dapper appearance and endearing personality, Sam is a quintessential Sanrio icon.
Tuxedo Sam has also recently collaborated with another iconic penguin, Pingu, to launch a new range of exclusive goods.

This celebratory collaboration with Maison de FLEUR, a brand known for its feminine and elegant designs, features a total of four items unified by soft pastel shades of sax blue and pink.
Each piece is crafted from a short-pile, light, and fluffy material, making them perfect for the spring and summer seasons.
The standout design element of the collection is the adorable depiction of Tuxedo Sam peeking out from behind a large, pink ribbon.
Let’s take a look at the full range of products in the new Maison de FLEUR x Tuxedo Sam collection!
- Tuxedo Sam Double Ribbon 2-Way Tote: ¥6,000 (tax included)

Colors: Pink/Sax Blue
A versatile 2-way tote bag featuring an embroidered Sam peeking over a large ribbon.
- Tuxedo Sam Tote Bag: ¥7,300 (tax included)
A soft-to-the-touch tote bag with Sam’s lovable face as the main motif, complete with three-dimensional hat and ribbon details.
Colors: Pink/Sax Blue

- Tuxedo Sam Charm: ¥3,700 (tax included)
A cute plush charm of Sam in a seated pose – perfect for attaching to your bag for on-the-go adventures.
Colors: Pink/Sax Blue

- Tuxedo Sam Round Pouch: ¥5,200 (tax included)
A charming round pouch showcasing a winking Sam, ideal for use as a cosmetic pouch or for carrying small essentials.
Colors: Pink/Sax Blue

This special collection is a delightful way for Tuxedo Sam fans to celebrate his birthday and add a touch of his signature charm to their summer style.
With pink ribbons and pastel hues galore, these Maison de FLEUR collaboration items are sure to be popular with fans who adore the dapper penguin.
Pre-orders for the collection will open at 20:00 Japan Standard Time on the 12th May, 2025, and will end on 25th May, 2025, at 23:59 JST. Following the pre-order period, the collection will be delivered to customers in mid-August.
Orders can be placed via the Stripe Club official store.
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