Tokyo’s new official SEGA STORE reveals product line-up and store exclusives

SEGA is gearing up for the grand opening of its first official flagship store in Japan.

“SEGA STORE TOKYO” will be located in Tokyo’s Shibuya district, and the store promises to offer an extensive range of merchandise from SEGA and Atlus’s vast portfolio of game series.

SEGA has now revealed many of the items that fans can expect to find in the new dedicated retail outlet, with some of the merch on offer set to be exclusive to SEGA STORE TOKYO.

The new store follows the successful launch of “SEGA STORE SHANGHAI” in May 2025.

The new Tokyo store is designed to be an immersive experience and will incorporate cutting-edge 3D holograms to allow SEGA’s various characters to appear in the store.

Let’s take a look at the initial product lineup and see what fans of SEGA and Atlus games can expect to find in the store when it opens!

Sonic The Hedgehog

The iconic blue hedgehog takes center stage with a range of new and exclusive merchandise.

• SEGA Cooro

Cooro is SEGA’s new line of palm-sized plush toys.

Six characters from the “Sonic the Hedgehog” series, Sonic, Tails, Dr. Eggman, Knuckles, Amy, and Shadow, will be part of the initial launch.

• SONIC Home Series Mini Pouch

These convenient, 180-degree opening pouches are perfect for cosmetics, pens, or mobile accessories.

It transforms into a tray when fully unzipped.

• Acrylic Blocks

There are five designs that will allow fans to display the cover art of the classic games: “Sonic the Hedgehog,” “Sonic the Hedgehog 2,” “Sonic the Hedgehog 3,” “Sonic Adventure,” and “Sonic Adventure 2.”

Sonic the Hedgehog SEGA STORE TOKYO Exclusives

• BE@RBRICK SONIC THE HEDGEHOG CHROME Ver. 100% & 400%

This special chrome-plated bear-block figure from Medicom Toy, released to commemorate the store’s opening, will be available in 100% and 400% sizes.

• Sonic the Hedgehog x Kosuke Kawamura SEGA Store Exclusive Toy

Three types of plush toys have been designed by renowned collage artist Kosuke Kawamura.

They incorporate his signature shredder art and collage techniques.

Yakuza/Like a Dragon

Fans of the gritty crime drama series will find a strong selection of character-focused items.

• SEGA Cooro

Alongside the “Sonic” characters, the “Yakuza” series will also be represented in the “SEGA Cooro” plush line with three characters: Kasuga Ichiban, Kiryu Kazuma, and Majima Goro.

• Metal Badge Collection Premium Select vol.1&2

A collection of 20 shiny metal badges featuring characters from the “Yakuza/Like a Dragon” (Ryu ga Gotoku) series will be available for fans to collect.

• “glamb” collaboration T-shirt

Three types of T-shirts produced in collaboration with the fashion brand “glamb” have been designed to celebrate the opening of the new store.

• Acrylic Stands

Ten types of acrylic stands featuring in-game scenes and memorable lines from “Yakuza 0” will be available.

Characters include Kiryu Kazuma, Majima Gorou, Nishikiyama Akira, and more.

• DIGSTA “Like a Dragon” Figures

There will be six figures of characters from the “Yakuza/Like a Dragon” series.

Each figure is produced with detailed digital modeling and printing to capture the characters’ expressions and appearance.

Project SEKAI COLORFUL STAGE! feat. Hatsune Miku

The popular rhythm game, which features Hatsune Miku and other Vocaloids alongside original characters, contributes a wide array of stationery and apparel:

• Jet Stream Pen

26 different types of pens will be available to purchase.

Each one features stamp-style illustrations of an individual character.

• Pin Badge vol.2

There are 26 different cute stamp illustration pin badges to collect, featuring a wide variety of characters from the game.

• Stickers

26 types of stickers will be available, featuring many characters from the game.

• T-shirt vol.2

Six types of T-shirts with large character prints on the front will be sold.

One shirt features established Vocaloid characters while the other five feature various groups from the game.

• Nesoberi Stuffed Toy

The launch of the SEGA Store will see the re-release of 30 plush toys from SEGA’s popular Nesoberi line.

Love and Berry: Dress Up and Dance!

Celebrating its 20th anniversary, the arcade fashion game is collaborating with the popular Japanese doll Licca-chan for a range of new items to be sold at “SEGA STORE TOKYO”.

• Clear Card

12 stylish clear card designs featuring Licca-chan dressed in “Love and Berry” style, perfect for smartphone cases, will be available.

• Love and Berry x Licca-chan Acrylic Mini Diorama Collection

These mini acrylic dioramas feature six designs depicting Love and Berry in various outfits against themed backgrounds.

• Love and Berry x Licca-chan Can Badge Collection

Fans can collect six glittery can badge designs featuring images from the Love and Berry x Licca-chan collaboration.

• Fashionable Witch Love and Berry x Licca-chan Clear File Set

Six sets of clear files with background designs matching the dresses will be sold.

• Fashionable Witches Love and Berry x Licca-chan Love Style & Berry Style

These two doll sets feature Licca-chan dolls in Love’s or Berry’s style, complete with multiple outfits and Licca-chan-sized fashion magic cards.

Puyo Puyo

The classic puzzle game series offers fun and functional desk items.

• “Puyo Puyo” Desk Mat

These two desk mats have been designed to brighten up daily work, study, or gaming sessions.

• “Puyo Puyo” Acrylic Block

These acrylic blocks feature cover art from five Puyo Puyo games and are designed to be used as three-dimensional interior decorations.

• “Puyo Puyo!! Quest” Can Badge Collection

10 types of badges from the mobile game “Puyo Puyo!! Quest” will be sold at the store.

• “Puyo Puyo!! Quest” Acrylic Mini Figure

Eight types of cute mini figures that can stand on their own without a pedestal will be available.

• Puyo Puyo Nuquies

These six new squishy plush toys are made from unique textured fabric.

SEGA Originals

The store will also feature general merchandise celebrating the SEGA brand itself.

• Logo Stuffed Toy

A cute, lap-sized plush of the iconic SEGA logo will be available.

• Logo Plush Mascot

This smaller, portable version of the SEGA logo plush can be used as a keyring.

• SEGA Embroidered Sweatshirt

Two types of sweatshirts featuring the SEGA logo in soft, fluffy sagura embroidery will be available for fans to purchase.

• SEGA Eye Pillow

This eye pillow features the SEGA logo and is designed to soothe tired eyes.

• SEGA Hardware Bright Arts Gallery

The store will sell six types of die-cast metal figures replicating classic SEGA hardware, complete with controllers.

The collection will include various versions of the Mega Drive/Genesis, Saturn, and Dreamcast.

Persona 3 Reload

Fans of the recently released remake of the popular RPG will find a variety of collectibles.

• PalVerse Persona 3 Reload

Six collectible figures of different characters are available: the protagonist, Yukari Takeba, Junpei Iori, Akihiko Sanada, Mitsuru Kirijo, and Aigis.

These figures are sold blind-boxed, so which one you get will be a surprise.

• P3R Plush Keychain

Fans can pick up 11 types of cute, portable plush keychains featuring characters from the game.

• P3R Badge Set

This set of four tin badges includes an illustration of Aigis and Metis’s all-out attack.

• P3R Acrylic Stand

10 types of acrylic stands featuring character portraits from the “Persona 3 Reload” game will be available.

• P3R Poster Set (A3 size, set of 4)

This set of four A3-sized posters features illustrations from the game.

Persona 5 The Royal

Merchandise from the critically acclaimed “Persona 5 Royal” will also be available.

• P5R Plush Keychain

The store will sell 11 types of plush keychains featuring characters from the game.

• P5R Acrylic Stand

10 types of acrylic stands featuring different characters in a standing pose will also be available.

• P5R Acrylic Keychain

This acrylic keychain features a carabiner attachment.

• P5R Original Playing Cards

A recreation of the playing cards that appear in the game, suitable for display or playing games like “Daifugo”.

• P5R Clear File, Postcard, and Badge Set

This three-piece set includes an A4 clear file, a postcard, and a badge.

Metaphor: ReFantazio

The latest fantasy RPG from Atlus also receives a range of products.

• Metaphor: ReFantazio A4 Acrylic Panel Weekly Famitsu Collection

Two types of A4-sized acrylic panels featuring the Weekly Famitsu cover illustrations from the October 24th, 2024, issue.

• Metaphor: ReFantazio A4 clear file set of 2

Two types of clear file sets featuring key visuals and “fantasy novel” motifs.

• Metaphor: ReFantazio Character Fine Graph

A high-definition, large-sized art print of the game’s cover art, produced with “Chara Fine” printing technology.

• Metaphor: ReFantazio Acrylic Stand

16 types of acrylic stands featuring illustrations of characters from the game.

• Atlus Fest Commemorative Metaphor: ReFantazio Trading Badges

Six types of badges with beautiful illustrations, designed for collecting and display.

In addition to these highlighted products, SEGA STORE Tokyo also plans to offer a variety of other merchandise from other SEGA and Atlus titles when it opens later this month.

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