Tanned Hello Kitty Stars in Sanrio’s New Surf-Inspired GOTCHA Collab Collection
A second collaboration between surfwear brand GOTCHA and Hello Kitty is bringing a wave of summer-themed merchandise to fans, combining beach-inspired fashion with one of Sanrio’s most popular characters.
The collection centers around a specially designed sun-kissed version of Hello Kitty, capturing the carefree atmosphere of warm weather, ocean breezes, and days spent by the water.
Known for its roots in surf culture, GOTCHA has blended its laid-back aesthetic with Hello Kitty’s enduring popularity to create a lineup spanning apparel, accessories, bags, footwear, and lifestyle items.
Throughout the collection, Hello Kitty appears with a tanned appearance that reflects the collaboration’s coastal theme, giving many of the products a distinctly seasonal feel.
Let’s take a look at all of the items in the second Hello Kitty x GOTCHA collab collection!
- Tanned Hello Kitty UV Cut Hybrid Zip Hoodie (Off-White / Salmon Pink)
- Price: 9,990 yen (approx. $63 USD / £50 GBP)
- Tanned Hello Kitty Linen-Like Short Sleeve Shirt (White / Black)
- Price: 8,990 yen (approx. $57 USD / £45 GBP)
- Tanned Hello Kitty Face Towel (Black / Pink)
- Price: 2,500 yen (approx. $16 USD / £12 GBP)
- Tanned Hello Kitty Shower Sandals (Black / Pink)
- Price: 2,990 yen (approx. $19 USD / £15 GBP)
- Tanned Hello Kitty Socks (White / Black)
- Price: 1,400 yen (approx. $9 USD / £7 GBP)
- Tanned Hello Kitty Sticker (4 Types)
- Price: 500 yen (approx. $3 USD / £2 GBP)
- Tanned Hello Kitty Surfboard T-Shirt (Off-White / Black)
- Price: 5,990 yen (approx. $38 USD / £30 GBP)
- Tanned Hello Kitty Big Logo T-Shirt (White / Charcoal)
- Price: 5,990 yen (approx. $38 USD / £30 GBP)
- Tanned Hello Kitty Sunglasses T-Shirt (Off-White / Black / Green)
- Price: 5,990 yen (approx. $38 USD / £30 GBP)
The following items are also still available to order from the first Hello Kitty x GOTCHA collab collection:
- Tanned Hello Kitty Riding Board T-Shirt (White / Black)
- Price: 5,990 yen (approx. $38 USD / £30 GBP)
- Women’s Tanned Hello Kitty Denim Shorts
- Price: 6,990 yen (approx. $44 USD / £35 GBP)
- Tanned Hello Kitty Cap (Indigo / Black)
- Price: 2,990 yen (approx. $19 USD / £15 GBP)
- Tanned Hello Kitty Denim Tote Bag
- Price: 3,990 yen (approx. $25 USD / £20 GBP)
- Tanned Hello Kitty Mini Towel (3 Types)
- Price: 1,000 yen (approx. $6 USD / £5 GBP)
- Tanned Hello Kitty Acrylic Keychain (2 Types)
- Price: 1,200 yen (approx. $8 USD / £6 GBP)
- Tanned Hello Kitty Folding Mirror (Red / Black)
- Price: 1,400 yen (approx. $9 USD / £7 GBP)
The GOTCHA x Hello Kitty collaboration collection is now available through 17 GOTCHA retail stores across Japan, as well as via the PEET Online Store.
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