Tamagotchi Reveals New 30th Anniversary K-Beauty Cosmetics Collab Collection

Korean beauty brand INNISFREE has officially unveiled a new limited-edition cosmetics and skincare collaboration celebrating Tamagotchi’s 30th anniversary.

The new “Tamagotchi × INNISFREE” collection gives some of the brand’s most popular beauty products colorful packaging inspired by the virtual pets, alongside exclusive accessories including miniature pouches, smartphone grips and mirrors.

Tamagotchi first launched in Japan in November 1996, introducing a pocket-sized digital pet that players could raise and care for by feeding it, cleaning up after it and playing simple games.

The franchise has since grown into a worldwide phenomenon, with characters such as Mametchi, Kuchipatchi and Furawatchi becoming familiar faces across generations of virtual pets, games and merchandise.

INNISFREE is a Korean skincare brand established in 2000, known for combining botanical ingredients sourced from Jeju Island with modern beauty technology, particularly through its popular green tea skincare range.

Tamagotchi has previously made its way into the beauty industry, with Bandai’s cosmetics brand CreerBeaute launching a collection of lip and cheek balms in 2025 that came in miniature containers modelled after classic virtual pet devices.

Its 30th anniversary celebrations have also seen Bandai unveil the world’s smallest Tamagotchi, a new ring-sized version featuring a color display and 30 different characters to raise.

For this latest collaboration, INNISFREE has created special Tamagotchi editions of its bestselling No-Sebum Mineral Powder, Green Tea skincare products and two facial serums, with several items accompanied by exclusive collectibles.

Let’s take a look at the full collection!

“No-Sebum Mineral Powder N” (Mametchi) – ¥899 (approximately $6 / £4)

A 5g oil-absorbing face powder featuring Mametchi on the packaging, designed to control excess sebum and reduce shine.

“No-Sebum Mineral Powder N” (Kuchipatchi) – ¥899 (approximately $6 / £4)

The same bestselling mineral powder in an exclusive Kuchipatchi design.

“No-Sebum Mineral Powder N” (Furawatchi) – ¥899 (approximately $6 / £4)

A third version of the 5g powder decorated with Furawatchi.

“Tamagotchi No-Sebum Mineral Powder N Set” – ¥2,696 (approximately $17 / £13)

Includes all three character-themed powders and a randomly selected miniature Tamagotchi pouch with an attached ring for carrying on a bag.

“Tamagotchi Green Tea Ceramide Milk Essence Toner Set” – ¥2,420 (approximately $15 / £12)

A 160ml moisturizing toner containing green tea-derived ingredients, accompanied by an exclusive smartphone grip shaped like a Tamagotchi device.

“Green Tea Ceramide Barrier Cream Tamagotchi Edition” – ¥2,970 (approximately $19 / £14)

A 50ml moisturizing face cream containing green tea-derived ceramides to support the skin’s moisture barrier, presented in special Tamagotchi packaging.

“Tamagotchi Retinol PDRN Advanced Serum Set” – ¥3,960 (approximately $25 / £19)

A 25ml facial serum formulated with three types of retinol and green tea-derived PDRN to improve the appearance of skin texture and pores, accompanied by a randomly selected Tamagotchi slide mirror with an attached ball chain.

“Tamagotchi Vita C Green Tea Enzyme Bright Serum Set” – ¥3,960 (approximately $25 / £19)

A 30ml vitamin C serum designed to improve the appearance of dullness and uneven skin texture, supplied with a randomly selected Tamagotchi slide mirror.

The collection will officially launch in Japan on November 1, 2026, with all items available in limited quantities and individual product availability varying between retailers.

The collaboration will also be featured at @cosme TOKYO as part of the upcoming Tamagotchi 30th anniversary celebrations taking place across Tokyo’s Harajuku and Shibuya districts from November 7 to December 6, 2026.