Square Enix Launches Exclusive New Final Fantasy XV 10th Anniversary Merch Collection
Square Enix has officially launched a huge new collection of Final Fantasy XV merchandise that will be offered via a “no-lose” prize lottery, giving fans the chance to win a range of exclusive collectibles celebrating a decade since the release of the hit RPG.
Released in 2016, Final Fantasy XV followed Prince Noctis Lucis Caelum and his companions on a journey across the open world of Eos as they fought to reclaim his kingdom and save the world from the Starscourge, becoming the first mainline entry in the series to fully embrace an open-world structure.
To mark the game’s tenth anniversary, Square Enix has created a Japan-exclusive “Final Fantasy XV 10th Anniversary e-STORE Kuji” online lottery featuring newly designed merchandise inspired by Noctis and his closest allies, with every purchase offering a random chance of winning one of several exclusive prizes.
Leading the lineup is the A Prize, an Adorable Arts Noctis Lucis Caelum figure depicting the prince in his striking Power of Kings form, complete with glowing red eyes and detailed sculpting that captures one of the game’s most memorable transformations at approximately 12.5 cm tall.
The B Prize features a soft Moogle Cushion measuring approximately 35 cm across, bringing one of the Final Fantasy series’ most iconic mascots to life in plush form.
The C Prize consists of Canvas Boards showcasing artwork from Final Fantasy XV, allowing fans to display some of the game’s signature key visuals in a premium printed format measuring approximately 29.7 × 21 cm.
The D Prize includes Hand Towels decorated with artwork inspired by the game and its characters, offering a practical collectible for everyday use.
The E Prize features Clear Pouches designed for carrying small accessories while showcasing Final Fantasy XV-themed artwork.
Rounding out the lineup is the F Prize, a collection of Acrylic Charms featuring Noctis, Ignis, Gladiolus and Prompto, giving fans another way to celebrate the four heroes who defined the game’s unforgettable road trip adventure together.
Unlike a traditional lottery with guaranteed prize tiers, every entry is an independent draw, meaning purchasing multiple tickets increases your chances but does not guarantee receiving any particular item.
At the time of writing, Square Enix has not announced any plans to release the Final Fantasy XV 10th Anniversary e-STORE Kuji outside Japan, although previous anniversary merchandise has occasionally become available internationally at a later date.
Each lottery entry is priced at ¥900 (approx. $6 USD / £4 GBP) and can be purchased through the Square Enix e-STORE in Japan.
The lottery is available from August 3 through August 31, 2026, with prize shipments currently scheduled to begin from November 28, 2026.
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