SEGA Reveals New Persona 3, Sonic and Like a Dragon Plushies

SEGA is bringing several popular characters from its biggest video game franchises to its lineup of original plush toys.

The new additions to the SEGA LABBIES and SEGA Cooro merchandise ranges feature familiar faces from Sonic the Hedgehog, Like a Dragon, and Persona 3 Reload.

The Like a Dragon series, known as Ryu ga Gotoku in Japan, has garnered a massive international following for its gripping crime dramas and quirky side activities.

Persona 3 Reload is a critically acclaimed remake of the classic role-playing game that sees high school students battling supernatural threats during a hidden 25th hour of the day.

Sonic the Hedgehog continues to be a global powerhouse, with the speedy blue blur and his rivals preparing to celebrate the franchise’s 35th anniversary this year, with a new orchestral concert having recently been announced.

The SEGA LABBIES series features charming bear stuffed animals dressed up in the signature outfits of these famous company heroes.

Meanwhile, the SEGA Cooro line offers perfectly round, palm-sized mascots that are designed to easily fit into a bag or pocket.

SEGA LABBIES Shadow the Hedgehog
- Price: Standard plush – 6,600 yen (approx. $44 USD / £34 GBP), Small mascot – 3,850 yen (approx. $26 USD / £20 GBP)

SEGA LABBIES Yoshitaka Mine
- Price: Standard plush – 6,600 yen (approx. $44 USD / £34 GBP), Small mascot – 3,850 yen (approx. $26 USD / £20 GBP)

SEGA LABBIES Persona 3 Reload Protagonist
- Price: Standard plush – 6,600 yen (approx. $44 USD / £34 GBP), Small mascot – 3,850 yen (approx. $26 USD / £20 GBP)