SEGA and Seiko Team Up for Exclusive 65th Anniversary Watch
SEGA has teamed up with SEIKO to create a collaborative timepiece that celebrates a major milestone for the video game industry giant.
The “SEGA 65th Anniversary SEIKO Collaboration Model” celebrates SEGA’s 65th anniversary and is dedicated to over six decades of arcade and home console entertainment.
Known for iconic hardware like the Mega Drive and Dreamcast, as well as franchises such as Sonic the Hedgehog and Yakuza, the company has left a lasting impact on gaming culture.
This new chronograph is designed to reflect that history, incorporating the famous SEGA font for the hour markers/indices.
The dial features the company logo at the 3 o’clock position, while a silhouette of Sonic the Hedgehog adorns the sub-dial at the 6 o’clock position.
The case back is marked with the 65th-anniversary logo and a unique serial number.
The watch comes in a special box featuring the company’s mission statement, “Empower the Gamers,” printed on the inside of the lid.
Two different colour variations are available, allowing fans to choose between a sleek black dial or a classic silver finish.
Let’s take a look at both of the new models in more detail!
- SEGA 65th Anniversary SEIKO Collaboration Model (Black)
- Price: 71,500 yen (approx. $475 USD / £375 GBP)
This model features a black dial and stainless steel band, suitable for both business and casual settings.
It is equipped with a 1/20 second chronograph and offers water resistance up to 10 bar.
- SEGA 65th Anniversary SEIKO Collaboration Model (Silver)
- Price: 71,500 yen (approx. $475 USD / £375 GBP)
The silver variant offers a brighter look while retaining the playful Sonic details and SEGA typography.
Both models feature a battery life of approximately three years and include an easy-adjust band mechanism.
Pre-orders are now open and the watch is available to order via the official SEGA Store, with shipping taking place from early October 2026.
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