Sanrio’s Latest Summer Apparel Collection Stars Hello Kitty, Kuromi, Cinnamoroll and Hangyodon
RODEO CROWNS WIDE BOWL has launched a new summer collaboration featuring sun-kissed versions of Hello Kitty, Hangyodon, Kuromi and Cinnamoroll across apparel, bags and accessories.
The four Sanrio favorites appear in vacation-ready marine outfits created exclusively for the collection, giving their familiar designs a seasonal makeover built around warm colors, beachwear and playful summer motifs.
This is the seventh collaboration between Sanrio Characters and RODEO CROWNS WIDE BOWL, with the latest lineup mixing casual clothing with practical accessories designed for days out, travel and relaxed summer styling.
The Sanrio Characters SUNSET T-shirt, priced at ¥4,950 (approx. $30 USD / £23 GBP), features each character with a tanned color palette on the front and a large raised-print logo across the back for a more noticeable finish.
The T-shirt can be paired with Bermuda shorts or denim for an easy casual outfit, while matching it with the collection’s sweatpants creates a more relaxed look.
The Sanrio Characters Tank Top, priced at ¥4,180 (approx. $26 USD / £19 GBP), coordinates its body and logo colors across white, pink and mint variations, with most of the artwork completed in textured embroidery rather than flat printing.
Hello Kitty takes center stage on the Appliqué Zip Hoodie, priced at ¥7,150 (approx. $44 USD / £33 GBP), which uses lightweight structured fabric and combines a large patchwork portrait on the back with a rubber-print logo and two embroidered details on the front.
Its roomy shape makes it suitable as a light outer layer during warmer weather, while the oversized Hello Kitty artwork gives the hoodie a much stronger visual identity than a standard character logo piece.
The matching Hello Kitty Appliqué Sweatpants, priced at ¥7,150 (approx. $44 USD / £33 GBP), use appliqué, embroidery and printed details across five areas, including a floral Hello Kitty patch on the side and decorative stitching around the pocket.
Drawcords at the cuffs allow the shape of the pants to be adjusted around platform shoes or sneakers, and they can also be worn with the zip hoodie as a coordinated set.
The Sanrio Characters Face Tote, priced at ¥2,500 (approx. $15 USD / £11 GBP), is available in Hello Kitty, Hangyodon, Kuromi and Cinnamoroll designs, with each version using colors and motifs connected to its featured character.
Despite its compact shape, the tote has room for everyday items such as a wallet and drink bottle, while an internal divider pocket helps keep smaller belongings organized.
The Sanrio Characters Multi-Bag, priced at ¥6,050 (approx. $37 USD / £28 GBP), has a Boston-style shape that can be carried by its handles or worn over the shoulder, along with multiple interior and exterior pockets for separating your belongings.
A foldable single-person ground sheet is also included inside the bag, making it useful for beach visits, picnics or creating a clean place to leave your belongings outdoors.
The Sanrio Characters Multi-Pouch, priced at ¥3,300 (approx. $20 USD / £15 GBP), uses a travel organizer design with a carrying handle, generous storage and multiple pockets for separating bottles, brushes and other essentials.
Opening the pouch reveals a built-in hanging hook, allowing it to be attached to a bathroom rack, closet rail or other suitable fixture while you are at home or traveling.
The Sanrio Characters Summer Mascot Holder, priced at ¥2,970 (approx. $18 USD / £14 GBP), features Hello Kitty, Hangyodon, Kuromi and Cinnamoroll in hibiscus-print swimwear, with each plush mascot paired with a different vacation-themed accessory.
The Sanrio Characters Sunglasses Charm, priced at ¥1,650 (approx. $10 USD / £8 GBP), combines two decorative motifs on a keychain and uses glitter-filled acrylic to give the character artwork a brighter summer finish.
Rounding out the collection is the Hello Kitty Face T-shirt, priced at ¥4,400 (approx. $27 USD / £20 GBP), which combines her face with bold typography, eyelashes, a bow and butterfly motifs finished with sparkling rhinestone accents.
The complete collection is available to purchase from RODEO CROWNS WIDE BOWL stores within Japan, its official online store and ZOZOTOWN.
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