FAIRY TAIL Reveals New Official 20th Anniversary Apparel Collab Collection

Image by James Richardson

FAIRY TAIL is celebrating its 20th anniversary with its first collaboration with Japanese fashion brand Graniph, introducing a new official apparel collection built around the manga’s characters, guilds and memorable scenes.

The range consists of 10 unisex pieces spanning T-shirts, sweatshirts, hoodies, knitwear and outerwear, with designs dedicated to Natsu, Lucy, Happy, Mystogan and other members of the Fairy Tail guild.

Hiro Mashima began FAIRY TAIL in Weekly Shonen Magazine in 2006, with the original manga running until 2017 before the franchise continued through FAIRY TAIL: 100 Years Quest and its anime adaptation.

The anniversary has also seen Mashima return to the series directly through FAIRY TAIL RE:FANTASIA, which began its short-term serialization in July 2026, alongside new projects and merchandise celebrating two decades of the series.

This new collaboration with Graniph follows a separate FAIRY TAIL 20th Anniversary Fair held through Animate earlier this month, which introduced newly created group illustrations across badges, apparel, stickers and other merchandise alongside a series of collectible purchase bonuses.

Image by James Richardson

Let’s take a look at the full FAIRY TAIL x Graniph collection!

• “Dragon Slayers T-Shirt” – ¥3,900 (approx. $25 USD / £19 GBP)

Natsu, Gajeel, Wendy, Laxus, Cobra, Sting and Rogue are arranged in a monochrome collage based on the seven Dragon Slayers’ battle with Acnologia, paired with a large “DRAGON SLAYER” logo.

• “Exceed T-Shirt” – ¥3,900 (approx. $25 USD / £19 GBP)

Happy and Carla walk hand-in-hand across the front in a pastel-colored design, with Panther Lily shown flying across the back.

• “Let’s Go Back to the Guild!! Long-Sleeve T-Shirt” – ¥4,900 (approx. $31 USD / £23 GBP)

The damaged Fairy Tail guild building and an English version of the line “Let’s go back to the guild!!” appear in embroidery, with the back showing guild members celebrating together after the battle with Acnologia.

• “FAIRY TAIL Raglan Long-Sleeve T-Shirt” – ¥4,900 (approx. $31 USD / £23 GBP)

Natsu, Lucy and a large group of characters from across the series cover the shirt, joined by an English translation of Lucy’s explanation of the origin of the Fairy Tail guild name.

• “Celestial Spirit Mage Sweatshirt” – ¥7,900 (approx. $50 USD / £38 GBP)

Lucy and Aquarius embrace on the front beneath a “Lucy & Celestial Spirits – Zodiac -” design, with Loki, Virgo and other Zodiac spirits across the back and Aquarius’ key embroidered onto the left sleeve.

• “Grand Magic Games Sweatshirt” – ¥7,900 (approx. $50 USD / £38 GBP)

An embroidered FAIRY TAIL logo is rebuilt using imagery tied to the guild’s magic, including Natsu’s flames, Gray’s ice and Erza’s swords, with Mavis and Makarov watching from the Grand Magic Games stands.

• “Happy Hoodie” – ¥8,900 (approx. $56 USD / £42 GBP)

Happy appears flying with his wings spread in textured embroidery, while a more hidden detail beneath the hood shows his parents in Edolas becoming emotional as they watch their son.

• “Natsu Dragneel Zip Hoodie” – ¥9,900 (approx. $63 USD / £47 GBP)

Natsu’s hoodie packs several references into one design, including Happy embroidered on the chest, “JULY 7TH, 777” on the sleeve, an E.N.D. book label at the pocket and a hidden image of Igneel inside it, with Natsu surrounded by flames across the back.

• “Mystogan Jacquard Knit” – ¥7,900 (approx. $50 USD / £38 GBP)

Mystogan is worked directly into the jacquard knit across the body, with another symbol connected to him embroidered onto the right sleeve and a relaxed drop-shoulder cut used for the overall shape.

• “Grand Magic Games Fleece Jacket” – ¥9,900 (approx. $63 USD / £47 GBP)

The warm fleece jacket returns to the Grand Magic Games with the magic-inspired FAIRY TAIL logo and Mavis and Makarov across the back, while Natsu, Lucy and Happy appear in embroidery on the chest.

Graniph also spoke with Hiro Mashima about the collaboration, with the manga creator naming the Happy hoodie as his favorite piece and singling out the Mystogan jacquard knit for its bold design.

Mashima also suggested that he would like to see a Frosh hoodie if the partnership eventually receives a second collection.

Pre-orders for the FAIRY TAIL x Graniph collection are now open, with general sales set to begin on October 27 through Graniph’s official online store and select Graniph stores across Japan.

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