Hiro Mashima’s FAIRY TAIL Celebrates Its 20th Anniversary with Exclusive New Merch Collection
Image by James RichardsonFAIRY TAIL is celebrating its 20th anniversary with a huge new merchandise collection featuring Natsu, Lucy, Erza and more characters together in newly created group illustrations.
The commemorative collection will be available through a special Animate anniversary fair across Japan, giving fans the chance to pick up new badges, apparel, stickers and other collectibles alongside exclusive purchase bonuses.
Created by Hiro Mashima, FAIRY TAIL follows the adventures of Natsu Dragneel, Lucy Heartfilia and their fellow members of the Fairy Tail wizard guild, with the original manga spanning 63 volumes and inspiring a long-running anime adaptation as well as the ongoing sequel FAIRY TAIL: 100 Years Quest.
The newly created 20th anniversary illustrations will feature prominently throughout the merchandise range, bringing multiple members of the cast together for artwork produced to commemorate the series milestone.
Fans will be able to choose from a broad selection of new character goods using the anniversary artwork, including collectible badges, clothing, stickers and additional items.
A special illustration card will also be available as a purchase bonus during the fair, with six different designs to collect.
Customers will receive one randomly selected illustration card for every ¥1,100 (approx. $7 USD/ £5 GBP) spent on eligible FAIRY TAIL merchandise or merchandise pre-orders.
The bonus will also be offered with purchases of FAIRY TAIL books, while book pre-orders must total at least ¥1,100 (approx. $7 USD/ £5 GBP) to qualify.
The FAIRY TAIL 20th Anniversary Fair will run from October 3 through October 25, 2026 at Animate stores across Japan and through the Animate online store.
Event Details
| calendar_month DATE | Oct 03 2026 - Oct 25 2026 |
|---|---|
| schedule TIME | ALL DAY |
| payments Cost | FREE |
| info Website | Official Website |
| location_on Location | Animate Stores |
|---|---|
| map Area | Nationwide |
| category CATEGORY | Anime/Manga Pop Up Shop |
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