Sanrio’s latest collaboration is a limited edition My Melody and Kuromi makeup primer
Japanese cosmetics brand Primavista has announced a new collaboration with the popular Sanrio characters My Melody and Kuromi.
The collaboration will see the sale of a limited-edition version of the brand’s popular “Skin Protect Base <Dryness Prevention>” makeup primer.
This new partnership is being held to celebrate the “matching anniversaries” of the two characters, with My Melody celebrating her 50th anniversary and Kuromi her 20th.
A number of other collaborations have taken place throughout the anniversary year, which include an upcoming McDonald’s Happy Meal promotion based around My Melody and Kuromi.
The new limited-edition Primavista product packaging features a new, original design that embodies the “MeloKuro” relationship, showing the two characters holding a single heart together.
The product itself is a moisturizing makeup base that is designed to prevent makeup from breaking down due to dryness.
It contains a “Skin Protect Veil” that adheres to the skin, keeping it feeling moisturized throughout the day while also preventing shininess in the T-zone.
The base has an SPF of 20, is designed to not transfer easily onto a mask, and is formulated with moisturizing ingredients.
The limited-edition design is available for two different colors of the makeup base.
The two available colors are:
- Beige: For covering uneven skin tone.
- Lavender: For covering dullness.
The new, limited-edition “Primavista Skin Protect Base” with the My Melody & Kuromi design is a limited-quantity item.
It will be sold exclusively at Welcia Group, AEON, and AEON STYLE retail stores across Japan from the 12th of September.
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