Sanrio to Debut 3 Brand New Games at Tokyo Game Show 2026

Sanrio has announced that Sanrio Games will make its first-ever appearance at Tokyo Game Show 2026, letting fans get hands on with a number of new games whilst enjoying live performances and appearances from Kuromi, Pompompurin and more of their most popular mascots.

Sanrio Games was established in April 2026 as Sanrio’s first in-house game brand, creating a new way for the company to build games around its characters while connecting them with merchandise, theme parks and its wider entertainment business.

The company will occupy both a main exhibition booth and an area inside the Family Game Park, marking the biggest public showcase yet for the gaming brand Sanrio launched earlier this year.

Three upcoming games will headline its Tokyo Game Show debut, beginning with “Sanrio Partyland” for Nintendo Switch and Nintendo Switch 2.

The party game brings Sanrio characters together for a collection of minigames while also including character customization and a sticker book, with visitors able to play the game ahead of its launch later this year.

“Sanrio Kawaii Me Live!” will also receive an early playable demo, offering the first Tokyo Game Show visitors a chance to experience the upcoming mobile rhythm and dance game before its planned 2027 release.

Players can perform songs connected with Sanrio characters and customize both characters and the live stages appearing during performances, with the game built around an intentionally colorful “super kawaii” presentation.

Japanese rock band Polkadot Stingray is also creating an original song specifically for Sanrio Kawaii Me Live!, with vocalist and guitarist Shizuku appearing at a September 19 talk event to discuss the collaboration and development of the track.

The third featured title is “Fragaria Memories Color of Wishes,” the upcoming mobile game based on Sanrio’s knight-themed Fragaria Memories project.

While Color of Wishes will not be playable at the show, Sanrio will reveal newly drawn game artwork of its Knights and their respective Lords for the first time through a large installation inside the booth.

Voice actors Gakuto Kajiwara, who plays Hallritt, and Shunsuke Takeuchi, who voices Badobarm, will also appear during a dedicated Fragaria Memories stage on September 19, where new information about the game is scheduled to be revealed.

Sanrio’s characters themselves will play a major part in the event, with Hello Kitty, Kuromi, My Melody, Pompompurin and Cinnamoroll scheduled to make appearances at the main booth throughout Tokyo Game Show.

Hello Kitty will debut a new costume created around the Sanrio Games brand, while characters will also greet visitors around the booth shortly after the show opens on its public days.

Kuromi is taking over the stage for a DJ performance featuring music planned for Sanrio Kawaii Me Live!, turning one of the company’s most popular characters into part of the live promotion for its upcoming rhythm game.

Pompompurin will get his own performance at the Family Game Park on September 20 with the “Pompompurin Special Stage Papipupe Pom!,” following his first-place finish in the 2026 Sanrio Character Ranking.

Additional character appearances, guests and stage programs are planned throughout the event, with Sanrio set to announce the complete schedule closer to the show.

Visitors will also be able to pick up limited Tokyo Game Show 2026 novelties, including specially designed Hello Kitty, Cinnamoroll and Pompompurin sun visors being distributed to people who visit or play games at the Sanrio areas while supplies last.

Further exclusive giveaways and promotional campaigns are planned, although Sanrio has yet to reveal the complete range of items that will be available.

Tokyo Game Show 2026 takes place at Makuhari Messe and surrounding venues from September 17 through September 21, with September 17 and 18 reserved as business days before the show opens to the public from September 19.

The Sanrio Games main exhibition can be found in Hall 8 at booth 08-S01, while its second area will be located within the Family Game Park at TKP Tokyo Bay Makuhari Hall.

Sanrio Partyland will then launch for Nintendo Switch and Nintendo Switch 2 on October 29, 2026, while Sanrio Kawaii Me Live! is currently scheduled to arrive on smartphones in 2027.