Sanrio teams up with Zoff for new limited-edition eyewear range
Japanese eyewear brand Zoff is launching its first collaboration collection with Sanrio’s popular character unit “Hapidanbui.”
The “Zoff x Hapidanbui” collection aims to merge functional eyewear with the distinct charm of the Sanrio characters.
Hapidanbui is a special Sanrio unit comprising six male characters: Pochacco, Tuxedosam, Keroppi, Bad Badtz-Maru, Hangyodon, and Ahirunopekkle.
Sanrio recently released a line of summer themed apparel for the character unit, which was created in collaboration with popular illustrator Yuji Nishimura.
All members of Hapidanbui consistently rank high in the annual Sanrio Character Ranking, with Pochacco taking 3rd place in 2025 awards, which recently announced its full rankings and overall winner.
This collaboration’s theme, “Me with glasses is good too ♪ Meet the cool and cute me!”, encourages embracing new styles through eyewear.
The collection draws inspiration from each of the six characters’ unique personalities, translating them into eyewear designs.
The range covers versatile casual glasses suitable for daily wear, sunglasses perfect for the summer season, and even exclusive online-only photochromic sunglasses.
Every pair of glasses and sunglasses in the collection comes with an original case and a cleaning cloth featuring Hapidanbui designs, adding to their value as collector’s items.
The individual character models include specific design elements – let’s take a look at each of them!
- Hapidanbui Model
A standard design featuring all six characters in sunglasses, suitable for various occasions – four different designs are available.
Design 1
Design 2
Design 3
Design 4
- Bad Badtz-Maru Model:
Black-toned coloring reflects his mischievous nature, accented with a crown motif for a cool look – 3 different designs are available.
Design 1
Design 2
Design 3
- Tuxedosam Model
Features striking blue and pink colors, embodying his fashionable character, with a bow tie motiff or elegance and charm. 3 different designs are available.
Design 1
Design 2
Design 3
- Keroppi Model
A fresh green base expresses his energetic and diligent personality, complemented by a leaf umbrella motif for natural cuteness.
Design 1
Design 2
Design 3
- Pochacco Model
Brown tones convey his friendly and adventure-loving character, with subtle paw print accents for an approachable design.
Design 1
Design 2
Design 3
- Hangyodon Model
A cool light blue color captures his mysterious allure, with a swirl motif creating a unique visual world.
Design 1
Design 2
Design 3
- Ahirunopekkle Model
A warm yellow base reflects his gentle and kind nature, subtly marked with a “P” logo.
Design 1
Design 2
Design 3
The eyewear prices range from ¥7,700 to ¥11,100 for glasses (including set lenses) and ¥9,900 to ¥12,200 for sunglasses (with an additional charge of ¥3,300 for prescription lenses).
Separate accessory items are also available as follows:
- Die-cut cleaning cloths (¥900)
- Mascot cleaners (¥1,200)
- Soft pouches (¥2,200)
- Stand cases (¥2,000)
The “Zoff x Hapidanbui” collection will be officially released on July 11th, 2025.
The collection will be available at Zoff stores (excluding outlet locations) and the Zoff official online store, which is currently accepting pre-orders.
Zoff also plans to collaborate with Hapidanbui’s official X (formerly Twitter) account for eyewear coordination projects, offering fans creative ways to enjoy their new accessories.
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