Sanrio reveals new collab with British lifestyle brand LAURA ASHLEY
A new collaboration has been launched between the British lifestyle brand LAURA ASHLEY and the immensely popular Sanrio characters Hello Kitty and Cinnamoroll.
LAURA ASHLEY is a brand with a long history, founded in 1953, which is famous for its classic, elegant, and often floral-themed designs.
This new partnership brings that timeless aesthetic to a new series of handkerchiefs and towels, with special designs that have been created to match the image of the two different characters.
The new product line features three different types of items, each with its own, unique design.
The full lineup is as follows:
- Handkerchief: ¥1,100 (approx. $7.50 USD / £6.00 GBP)
A standard-sized handkerchief with a delicate and elegant design featuring a dressed-up Hello Kitty and a mature-looking Cinnamoroll.
- Towel Handkerchief: ¥1,100 (approx. $7.50 USD / £6.00 GBP)
A towel handkerchief with a simple, one-point embroidery of Hello Kitty in the corner.
- Mini-sized Towel Handkerchief: ¥880 (approx. $6 USD / £4.80 GBP)
A smaller-sized towel handkerchief with a nostalgic feel.
This new, “adult-cute” collection is perfect for both personal use and as a gift.
The new “LAURA ASHLEY x Sanrio Characters” handkerchief series was released in early October.
It is being sold at department store and specialty handkerchief counters across Japan, as well as on the Intermode Kawabe online shop.
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