Sanrio launches elegant new tea party themed fashion collection

0621号サンリオ美沙子さんポータルサイト用 5

Sanrio is set to launch a charming new collaboration with m♡petit by misako, a brand produced by the renowned Lolita fashion model Misako Aoki.

This fashion collection is based around the theme of an elegant tea party, bringing together Sanrio favorites like Cogimyun, Marron Cream, My Melody, and Kuromi in sophisticated new merchandise.

Misako Aoki is a prominent figure in the Lolita fashion community, known for her graceful style and role as an ambassador for Japanese pop culture.

Her brand, m♡petit by misako, infuses a delicate, dreamlike aesthetic into its products, making this partnership with Sanrio a perfect mix of cuteness and refined charm.

Misako Aoki
Misako Aoki is a well known Japanese model and Lolita fashion advocate

The collaboration will be available through Japanese fashion retailer Shimamura, who are known for their affordable fashionable apparel and lifestyle goods.

This new collection will offer Sanrio fans a wide array of merchandise, from apparel and general goods to home items.

Let’s take a closer look at the items available as part of the Sanrio x m♡petit by misako collab!

Apparel

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  • Apron dress (3 types) – 4,070 yen each
    • Available through online store pre-order sales only
    • Sizes 3L and above are 4,389 yen each
  • Dresses (3 types) – 5,170 yen each
    • Available through online store pre-order sales only
    • Sizes 3L and above are 5,489 yen each

Accessories

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  • Coin case (4 types) – 1,639 yen each
  • Knit tote bag (4 types) – 1,969 yen each
  • Hat with ribbon (2 types) – 2,420 yen each
    • Available through online store sales only
  • Phone strap with heart pouch (4 types) – 1,969 yen each
  • Socks (3 types) – 429 yen each
  • Sneakers (2 types) 3,520 yen each
    • Available through online store pre-order sales only
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  • Set of 2 hair clips – 979 yen each
    • Only available in selected stores and online
    • 4 colors in total – Dark white, medium pink, black and red (white and red available online only)
  • Charms (4 types) – 1,089 yen each
  • Headbands (4 types) – 1,089 yen each
  • Electric hairbrush (4 types) – 1,419 yen each
  • Accessory box (4 types) 4,070 yen each
    • Available online only
  • Lipstick (4 types) – 429 yen each
  • Lip case (4 types) – 979 yen each

Home Goods

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  • Heart-shaped cushion (4 types) – 1,639 yen each
  • Die-cut cushion (4 types) – 2,970 yen each
  • Half-size towel blanket with pouch (4 types) – 2,420 yen each
  • Pajamas – 2,970 yen each
    • Available online only
  • Room dress with hairband + pants set – 3,839 yen each
    • Available online only
  • Pajamas with headbands (2 types) – 3,839 yen each
    • Available online only
  • Pillowcases (4 types) – 1,089 yen each
  • Cooling blanket single size (4 types) – 2,970 yen each
  • Single-size mattress pad (4 types) – 2,970 yen each
  • Set of 2 matching face towels (4 types in total) – 869 yen each
  • Slippers (4 types) – 1,089 yen each
  • Storage box (4 types) – 1,419 yen each

The new Sanrio collaboration with “m♡petit by misako” is scheduled for release on Saturday, June 21st, 2025 in Shimamura stores across Japan.

Online sales will be available from 13:00 JST on the same day via the Shimamura official website.

This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.

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