Sanrio embraces Harajuku fashion with new Decora merch line
Sanrio, the globally recognized Japanese company behind characters like Hello Kitty and My Melody, has released a new merchandise collection inspired by Harajuku’s Decora fashion style.
The new merch line, designed to encourage colorful self-expression, includes a variety of accessories, bags, and beauty items.
The Decora merch line is one of many fashion themed collections released by Sanrio, with another recent example being the “Romantic Sweets Series” which took inspiration from the Sweet Lolita style.
Harajuku fashion, particularly the Decora style, is known for its maximalist approach, featuring an abundance of colorful accessories, layered clothing, and playful elements.
This new Sanrio collection brings that energetic aesthetic to everyday items, allowing fans to incorporate a touch of Harajuku flair into their personal style.
The line-up of items is extensive, offering a range of items for fans of all ages to showcase their individuality.
Let’s take a look at each of the items available!
Sanrio Mascot Wristband Decora: ¥990
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Hairband Decora: ¥1,320
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Triangular Hair Cap Decora: ¥1,540
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Folding Mirror Decora: ¥880
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Smart Key Case Decora: ¥1,320
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Mini Vanity Pouch Decora: ¥1,100
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Vanity Pouch with Mirror Decora: ¥2,420
Each vanity comes with a foldout mirror:
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Mascot Pouch Decora: ¥1,650
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Face Reel Pass Case Decora: ¥1,650
Hello Kitty
Cinnamoroll
My Melody
Kuromi
Sanrio Face Pochette Decora: ¥2,420
Hello Kitty
Cinnamoroll
My Melody
Kuromi
These new goods aim to provide fans with fun and expressive ways to integrate their favorite Sanrio characters into their fashion choices.
Fans who want to add these colorful accessories to their collection can now order them through the PetitPoche store on Rakuten.
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