Sanrio announces plans to open a large scale resort in Japan
Sanrio has officially announced a comprehensive plan to transform their existing Harmonyland theme park in Japan’s Oita Prefecture into a major entertainment resort.
The basic concept for the resort was unveiled on December 8, 2025, alongside a location announcement ceremony held at the Oita Prefectural Office.
Harmonyland, located in Hiji Town, Oita Prefecture, will celebrate its 35th anniversary next year.
The transformation plan aims to create “The Kindest Place in the World” by blending Sanrio’s unique entertainment with Oita’s beautiful nature, hot springs, and warm hospitality.
The core of the new vision is the “Sky Park” concept, which utilizes the park’s majestic terrain and elevation.
Key features under consideration include:
- Large Roof Infrastructure
A massive roof to ensure the park is enjoyable year-round, regardless of rain or heat.
- Improved Mobility
The introduction of ropeways and electric mobility devices to make moving around the hilly terrain easier.
- New Hotel
Plans to construct a new hotel in the adjacent area, offering panoramic views of the park, mountains, and Beppu Bay.
- Scenic Visitor Parking
Transforming the parking area into a space that feels like a theater with ocean views.
This project emphasizes “co-creation” with fans and the local community.
A community tentatively named the “Harmonyland Future Co-creation Room” will be established to involve the public in developing facilities, designs, goods, and menus.
Sanrio Entertainment President Aya Komaki stated the goal is to create a resort that anyone, regardless of age, gender, or physical ability, can enjoy, adhering to Sanrio’s philosophy of “Everyone Getting Along”.
This major development follows the recent designation of Oita Airport as “Oita Hello Kitty Airport” and the launch of the Harmony Liner bus, strengthening the tie-up between the prefecture and the brand.
Specific details regarding the construction timeline and facility openings will be updated progressively as the project moves forward.
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