Sanrio and ASSC Reveal New Hello Kitty x NFL Streetwear Collection Starring 11 Top Teams
Image by James RichardsonSanrio has officially launched a new Hello Kitty fashion collaboration with streetwear brand Anti Social Social Club, featuring designs inspired by some of the NFL’s most popular teams.
The latest “Anti Social Social Club x Hello Kitty x NFL” collection introduces two new graphic designs across hoodies and T-shirts, combining Hello Kitty’s adorable appearance with American football uniforms, team logos and the brand’s signature streetwear styling.
A total of 11 NFL teams are represented, including the Los Angeles Rams, Pittsburgh Steelers, Las Vegas Raiders, Green Bay Packers, Detroit Lions, New York Giants, Philadelphia Eagles, Dallas Cowboys, Buffalo Bills, Chicago Bears and San Francisco 49ers.
Hello Kitty was introduced by Sanrio in 1974 and has since become one of Japan’s most internationally recognized characters, appearing in countless collaborations across fashion, entertainment and professional sports.
Anti Social Social Club is a Los Angeles-based streetwear label known for its oversized typography and bold graphic designs, having previously collaborated with Hello Kitty on several apparel collections.
The latest partnership also brings the NFL into the collaboration, allowing fans to support their favorite football teams through clothing that combines all three brands.
Two designs have been introduced, named “Touchdown” and “Blitz”, with each available as a pullover hoodie or T-shirt.
The Blitz design prominently features Hello Kitty dressed in the appropriate NFL uniform and holding a football, positioned over Anti Social Social Club’s oversized lettering with the corresponding team logo underneath.
Touchdown takes a more understated approach, incorporating Hello Kitty’s football outfit and team branding into a coordinated graphic inspired by the collaboration.
Both designs are available in black alongside alternative colors inspired by the participating teams, including royal blue for the Rams, green for the Packers, navy for the Cowboys and red for the 49ers.
The collection uses unisex sizing, with the T-shirts made from cotton and the hoodies featuring a polyester-cotton blend.
The new collaboration follows several other football-themed Hello Kitty releases, including an exclusive Los Angeles Rams bobblehead announced earlier in 2026.
That collectible was created for the team’s regular-season finale against the Seattle Seahawks, following an earlier Rams collaboration that introduced Hello Kitty apparel, accessories and stadium-exclusive merchandise.
Sanrio has also previously explored sports-inspired streetwear through a collaboration with Japanese fashion retailer HOMEGAME, which introduced baseball-themed clothing featuring Hello Kitty, My Melody and Kuromi in September 2025.
The new Anti Social Social Club x Hello Kitty x NFL collection is priced at $55 per T-shirt and $119 per hoodie, with both designs available across the participating team lineup.
Pre-orders are currently available through Sanrio’s official US online store, with the ordering window scheduled to close on October 19, 2026, at 12:00 PM Pacific Time (3:00 PM Eastern Time).
Sanrio expects orders to ship in late November and advises customers to purchase unrelated merchandise separately if they want those items delivered sooner.
The collaboration is also listed through the official NFL Shop, which is advising shipping will commence on or before November 14.
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