Los Angeles Rams Announces New Hello Kitty Collab with Exclusive Bobblehead
A new football-themed crossover is giving Sanrio collectors another reason to head to SoFi Stadium during the final weekend of the 2026 NFL regular season.
The Los Angeles Rams and Hello Kitty are reuniting for the team’s Week 18 home game against the Seattle Seahawks, continuing the character’s first official partnership with an NFL franchise.
Hello Kitty has grown from her Sanrio debut in 1974 into one of the world’s most recognizable pop-culture characters, with collaborations spanning fashion, food, entertainment and professional sports.
The centerpiece of the upcoming event is a limited-edition Hello Kitty x Rams bobblehead created exclusively for fans purchasing the dedicated game ticket package.
The collectible dresses Hello Kitty in the Rams’ blue and yellow team colors, combining her familiar appearance with football details inspired by the Los Angeles franchise.
Its standout feature is a bow that lights up, while one of Hello Kitty’s arms moves in a throwing motion rather than using the traditional bobbling head found on most stadium collectibles.
The bobblehead will not be distributed to everyone entering the stadium, as it is only included with tickets purchased through the exclusive Hello Kitty offer.
Package holders must also attend the game in person to collect it, making the promotion different from merchandise that can simply be ordered and shipped separately.
The collaboration follows Hello Kitty’s first Rams appearance during the team’s January 4, 2026 game against the Arizona Cardinals, which marked Sanrio’s first official partnership with an NFL team.
That event featured an exclusive clear bag and coin purse for qualifying ticket holders, alongside a wider collection of Rams-themed Hello Kitty apparel, plush toys and accessories sold at SoFi Stadium.
The original merchandise attracted considerable attention and reportedly sold out within 45 minutes, helping explain why the partnership is already returning for another regular-season finale.
Tickets for the new Hello Kitty package are available through the Rams’ dedicated offer on FEVO, with prices varying according to the selected seating area.
The Rams will host the Seattle Seahawks at SoFi Stadium on either Saturday, January 9, or Sunday, January 10, 2027, with the NFL set to confirm the final date and kickoff time closer to Week 18.
If you enjoyed this article, you can see more from us directly in your Google feed by adding us as a preferred source.
This post may contain affiliate links, and Essential Japan may earn a commission if you purchase through them.
