Hello Kitty Hits the Gym for New Limited Edition Activewear Collab Collection

Japanese fitness brand CRONOS and Sanrio have teamed up for a new activewear collection that sees Hello Kitty pumping iron as she hits the gym.

Japanese fitness brand CRONOS and Sanrio have teamed up for a new activewear collection that sees Hello Kitty pumping iron as she hits the gym.

The Pokémon Company has announced a new collaboration with the Japanese Olympic Committee that will see 59 Pokémon paired with real-world sports for an interactive exhibition opening in Tokyo later this month.

Yuzuru Hanyu and Winnie the Pooh are continuing their official collaboration with a new collector set that dresses Pooh in recreations of two of the figure skater's most famous Olympic costumes.

Sanrio and Team Japan have announced a new Pompompurin merchandise collaboration that sees the adorable puppy don sportswear whilst trying his hand at a number of different sports.

Bandai has opened pre-orders for a new One Piece x NBA MASTER STARS PIECE figure featuring Sabo in a Memphis Grizzlies uniform as part of the final wave in the official crossover collection.

Dunlop has announced a new Demon Slayer collaboration with Srixon that will see the release of a limited-edition set of TRI-STAR golf balls featuring Tanjiro Kamado, Akaza, Shinobu Kocho and Doma this September.

Bandai has opened pre-orders for a new One Piece x NBA MASTER STARS PIECE figure featuring Portgas D. Ace in a New York Knicks uniform as part of the final wave in the official crossover collection.

Bandai has officially opened pre-orders for the final two figures in its One Piece x NBA MASTER STARS PIECE collection, with Portgas D. Ace joining the New York Knicks and Sabo teaming up with the Memphis Grizzlies as the ten-character lineup reaches completion.