Pompompurin gets a job at the convenience store for cute new collab campaign
Ministop, a prominent Japanese convenience store chain, has announced an exciting new collaboration campaign with Sanrio.
The campaign will feature Pompompurin, the loveable golden retriever, dressed in a special Ministop uniform, offering fans exclusive goods and promotions.
The collaboration will feature a range of limited-edition items and engaging activities accessible across Ministop’s nationwide stores and via the Ministop app.
Online Lottery
100 customers who spend over 800 yen will be entered into an online lottery with the chance to win a specially created Pompompurin x Ministop die-cut cushion.
The cushion features Pompompurin in his staff uniform holding a delicious “Summer Smooth Pudding Parfait”.
Free Prize Raffle
Customers spending over 800 yen (tax included) in one transaction will be entered into an automatic lottery held at the cash register, and if you win, you will receive a voucher for a free product.
Free Stickers
The first 30 customers to purchase the time limited “Summer Smooth Pudding Parfait” will receive an exclusive Pompompurin x Ministop sticker sheet.
Ministop App Exclusives
Customers can also receive a 200 yen discount coupon for the “Summer Smooth Pudding Parfait” by presenting a membership barcode on the Ministop App and purchasing three collaboration specific goods.
Those with membership and the Ministop App can also pick one of two exclusive deals with every 800 yen spent:
- Enter an original goods lottery for a chance to win one of 30 “Pompompurin x Ministop” keychains (featured bottom left of the above image).
- Receive a discount coupon for popular store products.
Adding to the interactive fun, the Ministop app will feature an AR photo frame that allows fans to take augmented reality photos with Pompompurin.
The campaign will run from Wednesday, June 4th, to Friday, June 13th, 2025.
The original goods lottery will be extended slightly longer, from June 4th to Saturday, June 14th, with prize exchanges for coupons possible until Sunday, June 22nd.
Source: Official Website
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