New limited-edition Pokémon makeup collection stars Pikachu, Snorlax, and Jigglypuff

A new, limited-edition line of Pokémon-themed mineral cosmetics has been announced by the brand TIME SECRET.

This is the first-ever collaboration between the popular cosmetics brand and the Pokémon franchise.

Special, limited-edition packaging will be available for a range of the brand’s popular, quasi-drug medicated makeup products.

The brand describes the packaging designs as having an elegant and understated feel, with a gentle, muted color palette that is easy to use in daily life.

Included in the collection are three different types of products, with a variety of different Pokémon featured on the packaging.

The full lineup is as follows:

TIME SECRET Mineral Medicated Presto Powder
- Price: ¥1,980

A high-coverage, foundation-level pressed powder with an SPF of 50+, featuring a Pikachu design.

TIME SECRET Mineral Medicated Presto Clear Veil
- Price: ¥1,980

A colorless finishing powder designed to reduce the appearance of pores, featuring a Snorlax design.

TIME SECRET Mineral Medicated Primer Base
- Price: ¥1,760

A color-correcting makeup primer that is formulated with the active ingredient niacinamide.

Available for the primer are three different color-correcting shades, each with its own, unique Pokémon design.

The three primer designs are:

Green: Featuring Sprigatito.
Pink: Featuring Mimikyu.
Clear: Featuring Jigglypuff.

All of the products in the collection are mineral-based, medicated with an anti-skin-irritation ingredient, and can be removed with standard soap.

The new, limited-quantity Pokémon collection is scheduled to begin its sequential rollout at a wide variety of retailers, including PLAZA, Loft, HANDS, and Don Quijote stores from Thursday, the 18th of September, 2025.