Midoriya and Friends Serve Up Sweet New My Hero Academia Crêpe Store Collab with Exclusive Merch

A new collaboration between My Hero Academia and Marion Crêpes has been announced, bringing exclusive character merchandise and themed food to fans across Japan.

The collaboration introduces a fresh collection of goods featuring Izuku Midoriya and five other fan favourite characters wearing original pastry chef outfits created especially for the event.

My Hero Academia is based on Kohei Horikoshi’s hit manga series and follows Izuku Midoriya and his classmates as they train to become professional heroes in a world where superpowers known as Quirks are commonplace.

Fans will be able to shop a wide variety of collaboration merchandise, including acrylic stands, badges, keychains, handkerchiefs and other collectible items inspired by the new chef-themed artwork.

The Acrylic Figure Stand collection will feature six different character designs, with each stand priced at ¥2,200 (approx. $15 USD/ £11 GBP).

Trading Glitter Can Badges will be available in six random designs for ¥660 each (approx. $5 USD/ £4 GBP), while a complete six-piece set will retail for ¥3,960 (approx. $27 USD/ £20 GBP).

The Polaroid Shot Collection will include 12 random designs priced at ¥500 each (approx. $3 USD/ £3 GBP), with a full 12-piece set available for ¥6,000 (approx. $41 USD/ £31 GBP).

Trading Marker Keychains featuring mini character artwork will be released in six random designs at ¥770 each (approx. $5 USD/ £4 GBP), while a complete set will cost ¥4,620 (approx. $32 USD/ £24 GBP).

A Sparkly Sticker Set containing six stickers will also be available for ¥1,100 (approx. $8 USD/ £6 GBP).

The collection will also include a Crêpe-Style Handkerchief priced at ¥1,650 (approx. $11 USD/ £9 GBP).

Randomly packaged merchandise cannot be selected individually when purchased separately.

The collaboration will also introduce two waves of limited-time character-inspired crêpes including both sweet and savoury options, with each collaboration crêpe priced at ¥1,200 (approx. $8 USD/ £6 GBP).

Every collaboration crêpe will be served in exclusive event-themed wrapping paper and include one random collectible coaster chosen from six different designs.

Customers spending ¥2,000 or more on collaboration merchandise (approx. $14 USD/ £10 GBP) at participating stores will receive one random bonus gift while supplies last.

Desk Cards featuring six designs will be distributed during the first half of the collaboration, while Name Cards with six designs will be available during the second half.

The collaboration will be held across 32 Marion Crêpes locations throughout Japan, with the first half running from August 3 to August 16, 2026 and the second half taking place from August 18 to August 31, 2026.

Several participating stores will also feature life-sized standees of the characters wearing their pastry chef outfits.

Aeon Mall Asahikawa Ekimae Store will display Shoto Todoroki, while Aeon Ichikawa Colton Plaza Store and LaLaport Anjo Store will each feature Hawks.

Lumine Est Shinjuku will showcase Izuku Midoriya, Shoto Todoroki and Rikido Sato during the first half before changing to Katsuki Bakugo, Shota Aizawa and Hawks for the second half of the event.

Tokyo Solamachi Store and Mitsui Outlet Park Okazaki Store will each feature Shota Aizawa, while Club Marion Yodobashi Akiba Store and Links Umeda Store will display Katsuki Bakugo.

WACCA Ikebukuro Store and Kyoto Teramachi Store will each feature Izuku Midoriya, while Wing Kitchen Keikyu Kawasaki Store and Asunal Kanayama Store will each display Rikido Sato.

The Outlet Shonan Hiratsuka Store will showcase life-sized standees of all six featured characters throughout the collaboration, while Osaka Panjo Store will display Shoto Todoroki.

Event Details

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