Sanrio Reveals New Dessert-Scented Hello Kitty and Friends Toilet Paper
Hello Kitty and her friends are bringing a little winter cheer to an unexpected household essential, with a Japanese manufacturer giving its Sanrio-themed toilet paper a colorful seasonal makeover.
The newly redesigned “Sanrio Characters Winter Toilet Paper 12-Roll Double” from Marutomi Seishi features 16 Sanrio characters across its winter-themed packaging and printed toilet paper, complete with a special dessert-inspired fragrance.
Marutomi Seishi is based in Fuji, Shizuoka Prefecture, producing household paper products including tissues and toilet paper, with several existing ranges featuring popular characters from Sanrio and Pokémon.
The latest design follows an autumn-themed Sanrio collection that featured the characters enjoying a camping trip, replacing its warm seasonal colors with snowy illustrations inspired by winter activities.
Sanrio has previously brought its characters into other bathroom essentials, including a collection of popsicle-shaped bath bombs featuring Hello Kitty, My Melody, Kuromi and other fan favorites, each containing a surprise miniature mascot.
For the new winter collection, Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Pochacco and Hangyodon are joined by their friends, with the characters wearing warm winter clothing as they enjoy ice skating together.
The outer packaging features illustrations covering its different sides, combining soft blue and pastel colors with snowy backgrounds, winter accessories and scenes of the characters having fun on the ice.
The toilet paper itself also receives a makeover, with two different printed patterns featuring Sanrio characters, snowflakes, stars and other winter decorations in shades of blue and light turquoise.
Each roll has a pale purple tint, giving the paper a soft lavender appearance that complements the seasonal artwork.
Adding another playful detail, the toilet paper comes with a sweets-inspired fragrance, although Marutomi has not specified the exact dessert scent used for the collection.
The pack contains 12 double-ply rolls, each measuring 25 meters long and 108 mm wide, with the paper made entirely from recycled materials.
The product is also FSC-certified, indicating that its materials meet the organization’s requirements for responsible sourcing, including the use of recycled resources.
The new “Sanrio Characters Winter Toilet Paper 12-Roll Double” began rolling out across Japan on November 2, 2026, with availability at supermarkets, drugstores and online retailers nationwide.
The collection is listed on Marutomi Seishi’s official website, although a fixed retail price has not been announced and prices may vary between stores.
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