Tamagotchi Reveals New 30th Anniversary 7-Eleven Collab With Exclusive Virtual Pet and Themed Food

Image by James Richardson

Tamagotchi is taking over Japan’s 7-Eleven convenience stores for its 30th anniversary, with a major new collaboration featuring exclusive food, merchandise and free gifts inspired by Bandai’s popular virtual pets.

The new “Tamagotchi Fair” will introduce six character-themed food products, a special-edition Tamagotchi device and four gift campaigns, alongside digital rewards and additional anniversary merchandise.

Tamagotchi originally launched in Japan in November 1996, introducing a handheld digital pet that players could raise by feeding, cleaning and caring for a virtual creature as it grew into different characters.

The original device became a worldwide phenomenon, with characters such as Mametchi, Mimitchi and Kuchipatchi becoming familiar faces to generations of fans.

Bandai has organized several major collaborations to celebrate the franchise’s 30th anniversary, including a new collection of PUMA sneakers and streetwear featuring the original virtual pets.

Image by James Richardson

The celebrations have also extended across Tokyo’s Harajuku and Shibuya districts through the Super Tamagotchi Festival, featuring themed food, exclusive merchandise, exhibitions and a special stamp rally.

For its latest collaboration, 7-Eleven has created six food products inspired by individual Tamagotchi characters, including sweets, steamed buns, sandwiches and traditional Japanese dishes:

• Mametchi’s Custard & Milk Cream Crepe – ¥198 (approximately $1.25 / £0.93, before tax)

A soft, pale-yellow crepe inspired by Mametchi’s coloring, filled with custard and milk cream.

• Myaotchi’s Strawberry Sauce & Milk Dorayaki – ¥220 (approximately $1.39 / £1.04, before tax)

A pink dorayaki inspired by Myaotchi, featuring soft pancake-like layers filled with strawberry sauce and smooth milk whipped cream.

• Everyone Gather! Tamagotchi Egg Salad Roll – ¥138 (approximately $0.87 / £0.65, before tax)

A soft bread roll filled with rich egg salad and presented in special packaging featuring a large group of Tamagotchi characters.

• Tamagotchi Cheese Meat Bun – ¥184 (approximately $1.16 / £0.87, before tax)

A round steamed meat bun inspired by Babymarutchi, combining a savory meat filling with melted cheese and featuring one of four randomly selected Tamagotchi character designs.

• Mimitchi’s Favorite Vegetable Sticks – ¥398 (approximately $2.51 / £1.87, before tax)

A selection of vegetable sticks accompanied by a fruity carrot mayonnaise dressing containing grated apple, with a yellow egg inspired by the Tamagotchi character Tokotoko Young.

• Oyajitchi’s Festival Stall Oden – ¥398 (approximately $2.51 / £1.87, before tax)

A traditional Japanese oden dish inspired by Oyajitchi’s food stall, featuring five ingredients simmered in a savory broth and sold under 7-Eleven’s Seven Premium brand.

Alongside the food collection, participating 7-Eleven stores will distribute four types of exclusive Tamagotchi merchandise to customers purchasing eligible snacks, drinks and other products.

Each gift campaign features a selection of character designs that customers can choose from, subject to availability.

• Tamagotchi Slider Pouches (5 designs)

Small character-themed pouches measuring approximately 10 × 8 cm, available as a free gift when purchasing three eligible packs of chewing gum, with 20 pouches allocated to each store.

• Tamagotchi Clear Cards (5 designs)

Transparent character cards measuring approximately 5.9 × 8.6 cm, distributed with the purchase of two eligible ice cream products, with 15 cards available per store.

• Gotchi Cards (6 designs)

Special character cards measuring approximately 5.9 × 8.6 cm, available when purchasing two eligible bottled drinks, with 48 cards allocated to each participating location.

• Tamagotchi Stickers (4 designs)

Character stickers measuring approximately 8.4 × 6 cm, offered with the purchase of two eligible snack products, with 24 stickers available per store.

The collaboration will also introduce two exclusive products based on the original virtual pets and their accessories.

The first is the “Original Tamagotchi Gourmet Star,” a special-edition virtual pet featuring 30th anniversary artwork and a design created specifically for 7-Eleven.

Joining it is the “Tama-Mori Sticker Refill Gourmet Planet Set,” featuring reusable raised stickers and a refill sheet decorated with anniversary illustrations.

Both products will be available in limited quantities through participating 7-Eleven stores, adding another option for fans looking for merchandise beyond the food and promotional gifts.

A separate digital campaign will allow customers to collect 50 different Tamagotchi stickers through 7-Eleven’s official LINE account.

Participants can earn points by scanning QR codes inside participating stores or submitting receipts for qualifying purchases of at least ¥550 (approximately $3.47 / £2.59), excluding tobacco products.

These points can be exchanged for digital stickers and used to create personalized Tamagotchi wallpapers, which can then be downloaded or printed.

The campaign also includes a prize draw for 300 sets of exclusive Tamagotchi matching pajamas, alongside 3,000 coupons for free collaboration food or eligible desserts.

Additional anniversary merchandise will be offered through 7-Eleven’s Seven Mile rewards program, including a reusable shopping bag with an accompanying pouch and a Mametchi-shaped towel.

The reusable bags will be limited to 3,000 redemptions, while the towels will be available through a prize draw with 100 winners.

Fans will also be able to purchase eight exclusive Tamagotchi postcard designs through participating 7-Eleven printing machines, while a separate Ichiban Kuji lottery will introduce merchandise inspired by the 12 zodiac constellations.

The lottery, officially titled “Ichiban Kuji Tamagotchi: Found in the Night Sky!? The 12 Zodiac Signs and Tamagotchi,” will feature a selection of practical prizes decorated with special constellation-themed character artwork.

The collaboration extends to Seven Net Shopping, which will offer special Tamagotchi coffee accessories developed with Japanese coffee equipment manufacturer Kalita, including a manual coffee grinder, ceramic dripper and matching mug.

Three 7-Eleven stores in Tokyo, Hokkaido and Osaka will also receive special Tamagotchi decorations for the anniversary celebration.

The new “Tamagotchi Fair” will officially begin across participating 7-Eleven stores in Japan on November 13, 2026, although the six collaboration food products will start arriving earlier, between November 10 and November 12.

The first free-gift promotions for slider pouches and clear cards will begin on November 12, followed by Gotchi Cards on November 17 and stickers on November 19, with all items available on a first-come, first-served basis until supplies run out.

The exclusive “Original Tamagotchi Gourmet Star” will also launch on November 13, priced at ¥3,080 (approximately $19.43 / £14.51) including tax, alongside the “Tama-Mori Sticker Refill Gourmet Planet Set” at ¥638 (approximately $4.02 / £3.01).

The Tamagotchi LINE campaign will run from November 13 through December 2, 2026, with the Seven Mile rewards promotion scheduled from November 18 through December 2.

The new Ichiban Kuji collection will begin arriving on November 21, priced at ¥781 (approximately $4.93 / £3.68) per entry, while the eight commemorative postcards will be available from November 23 through December 31 at ¥200 (approximately $1.26 / £0.94) each.

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