Lawson launches huge new Jujutsu Kaisen collab this June

A special collaboration campaign between the movie compilation “Jujutsu Kaisen: Hidden Inventory / Premature Death” and convenience store giant Lawson is set to launch across Japan this June.

The campaign will feature a limited-time lineup of original merchandise, exclusive food items, and special bonuses, all designed to celebrate the series’ characters.

The Hidden Inventory / Premature Death arc serves as a prequel to the main story of the Jujutsu Kaisen series, delving into the past of fan-favorite characters Satoru Gojo and Suguru Geto during their student days at Jujutsu High.

This arc, known for its emotional depth and exploration of their complex bond, has resonated deeply with audiences.

Lawson, a prominent convenience store chain in Japan, is well-known for its frequent and popular collaborations with major anime and manga franchises, bringing exclusive goods directly to fans.

At the heart of this campaign is a heartwarming new visual featuring Gojo Satoru, Suguru Geto, Shoko Ieiri, Yu Haibara, and Kento Nanami in their Jujutsu High school days, dressed in yukata and enjoying a summer festival under the glow of fireworks.

This “youthful” illustration captures a precious moment of camaraderie before their fateful paths diverge.

The collaboration offers numerous ways for fans to get their hands on exclusive Jujutsu Kaisen collectibles and themed consumables – let’s take a look at how you can get involved!

In-Store Bonuses:

Original Art Sheets: By purchasing two eligible snack items, customers can receive one “Original Art Sheet” featuring the new collaboration illustration. These A5-sized sheets (approx. 210x148mm) are limited to one of each type, with a maximum of six per person per transaction. Distribution runs from June 3rd (7:00 AM) to June 16th, while supplies last.

Lawson Print Bromides: From June 3rd to August 25th, Lawson’s in-store multi-copy machines will offer a staggering 120 types of original Jujutsu Kaisen bromides at ¥300 (L size) and ¥500 (2L size) each.

X (formerly Twitter) Campaign: From June 2nd (5:00 PM) to June 9th (11:59 PM), fans can follow Lawson’s official X account (@akiko_lawson) and quote retweet the campaign post with “#ローソン呪術廻戦” for a chance to win a ¥10,000 original QUO card (1 winner).

Exclusive Food & Gifts (Available from June 3rd):

Ito Seika “Jujutsu Kaisen” Tarts: Blueberry and Strawberry flavored tarts (¥719 each) will be available, each containing one random clear sticker (7 types total).

Gojo Satoru and Suguru Geto’s Okinawa Souvenir Chinsuko: A special “souvenir” snack (¥540) that includes one random original sticker (5 types total).

Gojo Satoru’s Limitless Jujutsu Jelly (Reservation Item): A unique three-layered jelly featuring blue (ramune), red (strawberry), and purple (grape) flavors, packaged with two original clear cards. Reservations run from June 3rd to June 16th, with pickup starting August 8th (¥980).

Limited Quantity Original Goods (In-store, from June 3rd):

Acrylic Stands (5 types): ¥1,760 each (approx. 160x80mm).

Can Badges A & B (5 types each): ¥550 each (approx. 58mm diameter, blind box format).

Jujutsu Kaisen x Lawson 12 — Can badge type A

Jujutsu Kaisen x Lawson 13 — Can badge type B

Acrylic Key Holders (5 types): ¥880 each (approx. 65x65mm, blind box format).

Online Reservation-Exclusive Goods:

A wider array of exclusive merchandise will be available for online reservation, including:

Gacha Chara Pouches (5 types): ¥3,850 each

Face Towels (5 types): ¥4,180 each

Acrylic Deco Frames (5 types): ¥4,235 each

Acrylic Coaster Set (1 type): ¥3,850 each

Acrylic Stands (5 types): ¥1,760 each

Can Badge A Set (1 type): ¥2,750 each

Can Badge B Set (1 type): ¥2,750 each

Acrylic Key Holder Set (1 type): ¥4,400 each

Adding to the excitement, a select number of Lawson stores will feature special collaboration decorations from June 3rd (10:00 AM) to June 16th (8:00 PM).

The Lawson JEBL Akihabara Square store (Chiyoda-ku, Tokyo) has been confirmed as one of these specially decorated locations.