Hatsune Miku x G FUEL returns with new “Epic Encore” Dragonfruit Apple Flavor
The energy drink brand G FUEL is continuing its popular collaboration with the virtual singer Hatsune Miku, announcing a new “Epic Encore Collector’s Box.”
This new product line marks another entry in the successful partnership between G FUEL, a brand deeply embedded in gaming and online culture, and Hatsune Miku, a global digital pop star who began as a voice synthesizer product.
Previous G FUEL and Hatsune Miku collaborations have been met with enthusiasm from both of their respective fanbases, often selling out quickly.
The new “Epic Encore” flavor is described as a Dragonfruit Apple mix, offering a new taste profile for fans and consumers of the energy formula.
The centerpiece of the new release is the Collector’s Box, which bundles several exclusive items together.
The box is designed with artwork featuring Hatsune Miku and includes a 40-serving tub of the new “Epic Encore” energy powder.
A key collectible in the set is an 18oz stainless steel “Sipper Shaker Cup,” also featuring custom Hatsune Miku artwork.
This shaker cup is designed for mixing the G FUEL powder with water and is a premium alternative to the standard plastic shakers.
To complete the set, the Collector’s Box also includes an exclusive sticker of the virtual singer.
The collaboration leverages the immense popularity of Hatsune Miku, whose virtual concerts, video games, and vast library of user-generated music have made her a unique and enduring cultural icon.
G FUEL frequently partners with major figures and franchises in the gaming and entertainment space to create themed flavors and merchandise, and this ongoing collaboration with Hatsune Miku is one of its most prominent.
Other brands with similar appeal to Hatsune Miku are also entering the energy drink market, such as the VTuber agency hololive production, which recently launched its own “HoloCharge!” energy drinks.
Fans who wish to purchase the new Hatsune Miku collection can sign up for a waitlist on the official G FUEL website to be notified when the product becomes available for sale.
Source: Official Website
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