First wave of SEVENTEEN x Sanrio collab goods launches at Don Quijote
The first wave of a new, exclusive merchandise collection featuring a collaboration between the global K-pop group SEVENTEEN and Sanrio Characters has been released.
The new product line is being sold exclusively at participating Don Quijote stores across Japan.
SEVENTEEN is a thirteen-member group under Pledis Entertainment that has grown into an international phenomenon.
This new collaboration pairs each of the thirteen members with a specific character from the iconic Sanrio universe, creating a unique set of original illustrations for the merchandise.
Don Quijote is a massive discount and variety store chain with a major presence in Japan, known for its eclectic product selection and frequent pop culture collaborations.
This release is the first of three planned product drops for the collaboration.
The first wave of items includes a variety of accessories and stationery.
The full product lineup is as follows:
- Pass Cases (13 varieties): ¥1,980
- Aurora Stickers (13 varieties): ¥440
- Flat Pouch (1 variety): ¥880
- Multi Clips (13 varieties): ¥990
- Keyholders (13 varieties): ¥990
- Can Badges (13 random varieties): ¥550
Due to the high demand expected for the collection, several purchase restrictions are in place.
For items with multiple character designs, customers are limited to purchasing only one of each specific design.
For the can badges, which are sold in a randomized “blind” format, customers are limited to purchasing a maximum of thirteen units.
The launch of this first collection took place on Saturday, the 2nd of August, with stores beginning sales at 10:00 AM.
Two more waves of merchandise for the collaboration have already been announced.
The second product drop is scheduled for Saturday, the 30th of August, 2025, and the third is planned for Saturday, the 11th of October, 2025.
A list of stores stocking the SEVENTEEN x Sanrio collab goods can be found on the official Don Quijote website.
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