ELLE teams up with Sanrio’s My Melody and Kuromi for new merchandise collection
The global fashion and lifestyle brand ELLE has entered into a licensing agreement with the character-focused company Sanrio to release a new line of collaborative merchandise.
This new collection celebrates major anniversaries for all three brands involved.
ELLE, which began as a fashion magazine in France in 1945, is marking its 80th anniversary this year.
Simultaneously, the Sanrio character My Melody is celebrating her 50th anniversary, while her friendly rival, Kuromi, marks her 20th anniversary.
To celebrate the anniversaries of My Melody and Kuromi, they have appeared in multiple collaborations with various brands, with the most recent collab taking place with tech accessory giant CASETiFY.
The new collaboration with ELLE is built on the shared concept of self-expression and enjoying one’s own sense of “cute” style.
The product line features a range of accessories and lifestyle goods that combine the aesthetics of ELLE with the two Sanrio characters.
Several items are designed to look like the cover of an ELLE magazine, directly referencing the brand’s origins.
The full product lineup includes:
- Mascot Plush (My Melody or Kuromi): ¥2,530 each
- Lip Pouch (My Melody or Kuromi): ¥2,090 each
- Compact Mirror (Magazine Cover or Map design): ¥1,870 each
- “Patapata” Fold-out Memo Pad (Magazine Cover design): ¥770
- Trading Acrylic Sticker (8 random varieties): ¥770
- PC Case: ¥4,400
- Hair Iron Case (My Melody or Kuromi): ¥3,300 each
- iPhone 16 Compatible Crystal Clear Case: ¥3,278
- Mobile Screen Cleaner: ¥1,848
The collection first launched with an advance sale period at the JR Kyoto Isetan department store as part of a “Sanrio characters Special Anniversary Market” event.
This initial sale began on Tuesday, the 1st of July, and will conclude on Sunday, the 20th of July.
Following the advance sale, a general release of the items is planned for August at various specialty goods shops.
The collection will also be available at a series of pop-up events scheduled to be held in department stores across Japan throughout the remainder of the year.
The scheduled pop-up event tour includes the following stops:
- JR Kyoto Isetan: Tuesday, July 1st – Sunday, July 20th
- Daimaru Umeda: Wednesday, September 3rd – Monday, September 15th
- Hoshigaoka Mitsukoshi: Thursday, September 18th – Monday, September 29th
- Matsuzakaya Shizuoka: Friday, October 3rd – Monday, October 13th
- Tobu Department Store Ikebukuro: Thursday, October 16th – Tuesday, October 28th
- Daimaru Fukuoka Tenjin: Wednesday, November 5th – Sunday, November 16th
- Niigata Isetan: Wednesday, November 19th – Monday, December 1st
- Takamatsu Mitsukoshi: Wednesday, December 10th – Monday, December 22nd
- Tsuruya Department Store: Thursday, December 25th – Monday, January 5th, 2026
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